I think you're right. People are looking at the increase in terms of value and not percentage. If we consider how much bitcoin has gone up, percentage-wise during its previous bull market, we get about 1000% at least, from $100 to $1000. Now given the same formula, we can go from $1000 to $10,000. I feel like I've missed the party though so I won't be participating... I'll hold on to my gold and silver assets instead...