TL;DR

OnLive is a video streaming protocol that allows payments to streamers via the blockchain. The project is aimed at providing one on one video interactions as well as large-scale group broadcasts.

The live services streams are intended to be with experts in fields such as medicine, finance, and music as well as craft and tradesmen like plumbers, computer builders, and woodworkers. The live broadcasts can host one-to-many workshops, concerts, and training sessions.

The ecosystem is composed of marketplaces that offer live services and broadcasts for the native currency ONL. An additional marketplace offers video relayers and transcoders a place to offer their services. Each broadcast will require a video transcoder and relayer in order to stream live.

STRENGTHS

The main strength of OnLive is scalability of streaming due to decentralized relay nodes and transcoders. In a 2012 article in Forbes, it was found that the estimated cost of streaming the youtube video “Gagnam Style” 530 million times was $296,000. When compared to the ad revenue of $350,000 it is evident that server costs account for a large number of expenses.

The protocol allows Transcoders and Relayers to name their price in the marketplace and lets viewers choose which one they want. This choice can be based on price, geography, bandwidth or other factors. This decentralized streaming marketplace places the cost directly onto the person using the service but reduces the overall cost because there is no middleman.

WEAKNESSES

OnLive’s weakness is that of many current blockchain based protocols: Mass adoption. Thewhitepaper states that 19% of the funds are going to be used for marketing ads. OnLive must generate enough interesting content to keep viewers engaged and coming back.

In order to use the system users will initially have to purchase ONL tokens from an exchange or a swap. In the future the team should look to integrate the 0x protocol for background swaps, allowing a user to pay for their services with any cryptocurrency. This would maintain the utility of ONL but push it to the back-end of the protocol.

OPPORTUNITIES

• The market for global streaming video is expected to grow to $124 billion by 2024.
• Video on demand market is expected to grow to $61 billion by 2019.
• Digital ad revenue from streaming was $7.8 billion in 2015.
• Six current billion sectors can easily translate to video streaming services. These include general insurance, legal activities, fund management, tax consultation, medical practices, and trade education.

THREATS

The main threats are from non-blockchain sources. At this time YouTube, Twitch, Mixer or other video streaming services have not entered the live services market. It is likely that the threat of a YouTube takeover actually results in major influencers using a service like OnLive for one to one interactions in order to receive direct compensation.

S.W.O.T. ANALYSIS

The Token

📅ICO Date: Closes April 10
📈Token Ticker: ONL
💵Current Token Price: 0.001638 ETH/ONL
Total Supply: 111 million
Amount for Sale: 61,050,000 ONL
Unsold Tokens: Burn
Discounts: Presale - 30% maximum.
Token Type: ERC20.

OnLive ||Whitepaper ||Telegram || ANN Thread || Bounty