I am an ETN investor and I do believe that it will be a good investment in the long term. Richard Ells and the team are clearly trying to get partnerships to allow real world utility of the coin.

As for the price of ETN and what is affecting it I will copy my post I made on an Electroneum Facebook group here:

There are a few factors that come in to play that affect the price of Electroneum (ETN). We have seen recently that the price has not increased even with the news of the new exchange Kucoin. I will list the elements that go into determining the price of ETN below.

1. ETN is pegged to three different cryptocurrencies. These are Bitcoin, USD Tether, and Ethereum. The most valued pairing is ETN to BTC so the price of bitcoin falling will cause the price of ETN to fall. If the value of BTC were to rise then the price of ETN would rise also. The same applies for ETH and USDT.
   If there is a general bear market for all of cryptocurrency like there is now then the price will be affected by this.

2. ETN is an extremely volatile asset in the fact that news can send the price up or down. Because ETN is symbiotic with BTC the amount of satoshis that buy a single ETN determines the price. Bitcoin (BTC) is itself a very volatile asset. It can have huge swings up or down.
   So ETN is a volatile asset that is pegged to another volatile asset. This is why it is very hard to predict a price as you need to try and factor in how the news of ETN will affect the amount of satoshis, you also need to be aware of anything that is affecting Bitcoin, and you need to be aware of the market trend and where it is heading. This is not easy.

3. If there are large sell walls on the exchanges that are greater than buy orders it will suppress the price of ETN in satoshis which will mean a decrease in price in a fiat currency. The only thing that can be done about this is to wait until the selling is done and the buy orders begin to out weight the sell orders.

4. Ease of access to large quantities of ETN will also play a role in the price of ETN. While the mobile miner is great, it wont allow you to get a large amount quickly. If ETN is listed on fiat exchanges where you can buy cryptocurrencies with fiat it will massively increase the ease of access so more people can get involved. For those in Australia like me CoinSpot is now allowing purchases of ETN with Australian Dollars. Withdrawals will be available towards the end of the month.

5. News must be released to raise the satoshi value of ETN higher. If we want positive price action to occur the rate of satoshi value increase has to rise faster than the decrease of Bitcoin price.

6. The more utility ETN has the more value it will have. Utility is being able to use it to make everyday purchases. The Electroneum team are working on getting deals so this will increase over time, but don't expect short term miracles. Utility is something that gets built over time. The higher the utility the higher the price should go.

In investing nothing is ever really certain. While I have compiled these fundamentals I cannot predict how they will all react together in the hectic and fun world of crypto. This is for educational purposes and not advice. Always do your own research as well.