I feel like this will probably be the beginning to their decentralized exchange service like many others believe. I also believe, they're going to get even more filthy rich from this ICO. I predict it will probably be one of the hardest ICO's to date to actually buy any coin on. I'm interested to see how the sale will take place and how quickly it will be sold out. Considering how many active users their community has, plus all the hype that is being built around this, along with the sparse information..... it's going to be ridiculous.