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Why limit lichess betting using price money from a sponsor?
It would be much more interesting seeing blockchain smart contracts incorporated in chess games. This way anyone could choose to play for 'coins'.

It seems like firstblood will use Ethereum contracts for gaming contracts.
https://steemit.com/firstblood/@jasonmcz/firstblood-the-esports-rewards-platform-built-on-ethereum-gets-down-to-business-with-white-paper-release

NEVERDIE ICO is LIVE.
The first block chain based Virtual Reality gaming crypto! NEVERDIE coin will allow monetizing the game items in real cash economy game Entropia Universe. NOW game player can cash out their in-game money earned by playing game and can exchange NEVERDIE coin with other ERC20 tokens such as Gnosis, Golem, and Frist Blood.
https://steemit.com/ico/@maxtill94/nevedie-ico-full-analysus-why-you-should-buy-neverdie-coin-gaming-cryptocurrency-coin-comparision-with-gamecredit-mobilego-first
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