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It's an abbreviation for Initial Coin Offering which means that you exchange a coin for a token (for example, exchanging 2 Ethereum for 30 EOS). This is done to fund a project and promise the investor good value of the project (sometimes by burning the tokens or by other means)

Good, succinct explanation.

Just to add, the term ICO is akin to "IPO" in the stock market (initial public offering), that is, when a stock is first introduced to the public market for purchase.

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