Sort:  

Any Github repo can be cloned and forked. Open source projects are rarely defined by long term control by a single individual, I think you are overestimating what control Bitcoin core actually has.

Also, did you read the last statement of Coinbase:

"We are going to call the chain with the most accumulated difficulty Bitcoin"

Coin Marketplace

STEEM 0.17
TRX 0.13
JST 0.027
BTC 60716.93
ETH 2594.61
USDT 1.00
SBD 2.55