UBEX - Artificial Intelligence in Advertising

Ubex is a worldwide decentralized publicizing exchange, working completely based on neural networks with the utilization of blockchain and smart contracts.One of Ubex’s aims is to tackle the issue of low trust in the purchase of digital publicizing. Smart contracts make the relationship of publishers and advertisers as fair and transparent as possible; it also helps in limiting the dangers for all parties. With the application of such an approach, Ubex permits passage from the conventional pay per click scheme to the payment model for targeted actions; the most reasonable and intriguing model for promoters.Advertisers can purchase advertisement slots utilizing the Ubex system automatically. Payment is, however, made upon supply of targeted actions by clients. Publicizing procurement happens progressively using programmable innovation based on neural networks with the utilization of smart contracts. 

The Platform 

 The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.  The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample). 

 ADVANTAGES OF UBEX OVER OTHER ADVERTISING AGENCIES

• Use of Neural networks to maximize purchasing efficiency; The neural networks is used to process informations about visitors to members network services by evaluating the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. With this, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
• Use of Blockchain-based smart contracts minimize participants’ risks.; The use of blockchain will bring about security, confidence, transparency .
• Ubex likewise presents the capacity of the tokenization of ad spaces by distributors and in doing this such a distributor will raise fund for themselves enabling them to enhance their money related execution while on the stage. every one of the people to whom such tokenized spaces are rented to are relied upon to pay for them ahead of time utilizing the Ubex Tokens.

Ubex likewise acquaints a center framework with the agreement of their obligations, this is known as the Advanced Decentralized Advertising Marketing(ADAM). This center works in cooperative energy with the information accommodated by the neural system and the blockchain to choose what kind of advert material to show 

 Conclusion : They do have a good team behind them, and the financial aspect of the ICO is straightforward enough, so it all comes back to their ability to get people onto ubex in the first place  ubex project looks very advanced but is quite in early stages at the moment . It could turn out to be one of the most promising projects of 2018 and 2019.   

For More Details

 WEBSITE - https://www.ubex.com/

TELEGRAM - https://t.me/UbexAI

AUTHOR - HIRUSHA PERERA

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