Marketing is one of the most important business fields and any company, big or small, has to give a great attention to its marketing campaigns. As businesses have expanded beyond borders, the concentration of companies competing for any single market has multiplied. In an effort to bring increased exposure to the product or brand, companies are relentlessly thinking of newer ways to market themselves.

One important division of marketing focuses on retaining the customer base. Companies utilize many tactics to achieve this goal and one of them happens to be the use of loyalty programs.

A Look at Loyalty Programs

While loyalty programs are good in theory, there are some genuine functionality issues that weaken their effectiveness.

First off, as technology has become so integrated in daily life, companies have the opportunity to offer consumers loyalty programs that they can easily access and that can simultaneously provide companies with actionable data. However, building a digital loyalty program can be difficult from a technology perspective. Most companies, especially small businesses, are not tech-oriented and so they do not have an in-house programmer.

Once companies do manage to establish a loyalty program, its utility needs to be easily grasped by customers. This becomes even more challenging once you consider the fact that many businesses are setting up loyalty programs and consumers have a limited capacity for keeping up with them. As a result, consumers often pick the loyalty programs for the businesses they interact most closely with, and ignore the rest.

There's a key market inefficiency here; loyalty programs are unable to reach their full potential.

A Blockchain-Powered Solution

One thing that blockchain products do best is increase market efficiencies.

MobileBridge Momentum is creating a new blockchain product that targets loyalty programs. The platform offers any company the infrastructure to develop a loyalty program, and then offers a singular means of earning for all. All participants are paid in MMTM tokens.

• Momentum allows any business to be able to develop a loyalty program

• While the platform's earnings are in MMTM tokens, the tokens given out in any company's campaign can be given surface-level customizations to match the company's brand. The underlying token, though, remains to be MMTM. Think of it like customizing skins of a video game character.

• Consumers can easily connect to any loyalty program as they only have to keep track of their net MMTM tokens.

• The platform allows companies to extend the power of loyalty programs as it doesn't just allow a means to reward loyal customers for buying more, but also for promoting the brand.

Momentum is a true show of how blockchain technology can target even the most specific market needs; this project will bring efficiency and advancement to loyalty programs.

Essential Links

🌐 Website: https://momentumtoken.io/
💡 Whitepaper: https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper_-_FINAL_v1.0_1102018.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2943654
💻 Telegram: https://t.me/MomentumToken
⌚️ Token Sale: Private Sale is Active Now

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