Consumer Product Firms will Benefit from Opiria (new ICO)

hatu (76)in #bitcoin • 6 years ago (edited)

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P&G is one of the leading consumer product providers and it umbrellas a massive collection of world-renowned brands. P&G is in tough competition in many product categories but it has maintained its reigning status by getting a strong grasp of shifts in market trends.

To stay ahead of its competitors, P&G expenses billions each year on data which it analyzes to statistically predict various aspects of the market. In today’s market, data drives decisions and major corporations, like P&G, utilize it to guide product development. With the advent of the internet, access to data has become extremely easy, but quantity doesn’t necessarily mean quality.

Consumers are Becoming Cautious

A large number of tech and media companies lend, sell, or collect data to consumer product providers like P&G. Some of these tech and media companies have come under extreme heat recently for improper handling of people’s personal data, unethical approaches to gather data, and questionable means to monetize the personal data.

As a result, major awareness campaigns have pushed consumers to protect their personal data in whatever means necessary. While some have begun backing off from companies that were spotlighted as abusers of data they possess or acquire, a vast portion of people have continued to use all services but simply provide inaccurate information in their interactions with the services they use. As a result, consumer product developers that heavily rely on people’s personal data to drive product growth have been losing billions of dollars each year in failed product developments. It’s quite possible that failed product launches could increase as more data accessible to companies become inaccurate as more consumers attempt to protect themselves.

In a situation like this, companies like P&G, which drive their operations based on results derived from massive amounts of data, seek alternatives. But until now, there was no alternative except merely opting for new centralized data brokers. Opiria is about to offer access to the most authentic source of consumer personal data: the consumers themselves.

Partnerships on the Horizon

Opiria is creating a personal data marketplace where anyone can sell personal data to any company. Consumer product developers will now have the opportunity to get the most authentic personal data ever, and potentially at a cheaper price as the middlemen will be removed from the equations.

Using Opiria, companies can pay consumers for their personal data via PDATA tokens. A major additional benefit is that many large consumer product companies like P&G have a global presence. However, a vast portion of data brokers, especially centralized agents, have data that is skewed towards sources in developed nations. Consumer products firms that want to expand operations across the globe need access to regional data with various details.

Now, companies will have the ability to buy any particular information they need on any group of people living anywhere. This makes it possible to make educated decisions on product launches in any market with enough researched decisions to ensure product failure is kept at its absolute minimum. Opiria can save consumer product companies, like P&G, billions of dollars.