I agree, @edolo, that one cannot allow emotion to determine our investment decisions. It's important to trade and invest with a strategy - BOTH entry AND exit. Knowing when to buy in and when to sell is not as easy as buy low, sell high when the future is left to speculation. What is high and low is relative.. in general, always be aware that each investor has his or her own 'risk tolerance'. Taking a loss is not about pride, it's about being able to trade another day. Can't do that if you've bet the farm and lost it. Taking a loss and taking a brutal financial beating is quite different. What might be a 'bad trade' to some, could very well be a devastating financial blow to others. Follow 'smart money', but remember smart money has much deeper pockets and they hedge their risk accordingly! 🤑