Project 0x, Should You Participate in This Token Sale?

There’s an interesting token sale taking place on August 15 called 0x.

I’ll get to the token sale in a moment, but first, what’s Project 0x.

0x is a protocol that facilitates the exchange of Ethereum-based assets. Developers can build a wide variety of applications on top of the protocol.

The problem according to 0x is the wide variety in quality and security of smart contracts created on the Ethereum blockchain. 0x provides modular building blocks which can be assembled and reconfigured by developers as needed.

According to 0x we’re going to need its services soon. It believes the world is becoming tokenized and it won’t be long until thousands of assets are tokenized and moved onto the Ethereum blockchain. That will only compound the need to exchange these assets.

0x is a decentralized and trustless exchange. And rather than try to extract rent from its owners, the 0x protocol is free to use. However, profits can be earned from applications built on top of the protocol. For example, the “Relayers,” who provide an off-chain order book, will be able to charge fees.

The 0x protocol token is ZRX and it has two uses. First, it’s used by market participants to pay transaction fees to Relayers. And second, it’s used for the decentralized governance of the 0x protocol.

There’s already several Ethereum project building on 0x. See the picture below.

Leading the project are co-founders Will Warren and Amir Bandeali. Key advisors include Fred Ehrsam and Olaf Carlson-Wee. Check the website for more info.

The Project 0x token sale starts August 15, but keep in mind you have to register between August 9-12. You can find more details here.

This is another interesting sale… 0x is allocating $24,000,000 to the first 24 hours. It will be divided equally among all those registered. If any ZRX is left over after the first 24 hours the process is repeated. After 96 hours any ZRX not sold is retained by the team. Check here for the details.

To participate you’ll need a Chrome Browser and user-controlled Ethereum address. They suggest Ledger, MetaMask, or Parity. I’m curious why Myetherwallet is not on there???

There will be a fixed supply of 1 billion ZRX tokens. All proceeds of the sale will be used for development. Half of ZRX tokens will be distributed in the token sale with the remaining 50% going to 0x, the developer fund, and the founding team and advisors.

There’s a 4-year vesting period with 25% becoming available each year.

For more details you can find the white paper [here] https://0xproject.com/pdfs/0x_white_paper.pdf).

I'm personally avoiding most every token sale but find this project interesting and will continue to watch it.

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For more articles on cryptocurrencies follow me @g-dubs.
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