Aragon sold out in 15 minutes upon release. Raising 25 million dollars in that time. That put them into tge mainstream as the new record holder in initial investment history. The previous record was about 12 million dollars, off the top of my head I can't remember the coin. Google that one ;)

So early or Smart Money entered quickly ( so it's either companies moving in and seeing easy money and technology to support their biz. Or it's a pump and dump scheme). Either way the value of this will inevitably rise on the back of Ethereum popularity. Most people are now out of range when it comes to investing in Ether and will look for the next best thing like Ether. There is no better token that has already been mined to it's potential. Smart money buys the up and coming not the already has been!