Basic Attention Token (BAT) - BLOCKCHAIN-BASED DIGITAL ADVERTISING

BAT aims to radically increase the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. All of these are accomplished by using the Ethereum block chain.

At the heart of the BAT project is the fact that mobile advertising is making the most of the damage to users and advertisers. For example, sites are late loading due to ads, they are out of time, advertisers are paying unnecessary fees to bots, and users are disturbed by overloaded sites.

BAT collaborates with Brave Browser, a browser focused on low bandwidth usage, fast browsing service and privacy.

The team behind Brave wants to change the way the advertising works on the web, especially the ad blockers, and the annoying and organized lack of advertising. For advertisers, the process has become multi-party, unsecure, and unsuccessful in establishing a mutual trust relationship with users. In the attention-based incentive ecosystem, Brave aims to change that.

The Brave Browser offers the option of receiving advertisements or not receiving advertisements with the user. Using the browser without ads is a free feature and allows the user to use all the services associated with Brave. When ads are active, users can support publishers by spending more time looking at the content of their posts. The activities of users are not followed by privacy or linked to identity. The advertising provided is lighter, less intrusive, focused on the user's interest, and more secure. Users also receive a share of the tokens for ad view spending. When a user sees an advertisement for a service or product they are looking for, they can make payments over the BAT system that maximizes security and privacy during payment and uses Brave's "Zero Proof of Knowledge" bookkeeping system.

For advertisers, the tool in the ad serving campaign removes the tool from the center, providing opportunities and better reporting to generate more revenue. It creates a better trust environment with users as it enhances the security of their transactions.

You can see the list of exchanges that list BAT and its pairs below

• According to CoinMarketCap

• Current Price: $0,353 - 0,00004158 BTC

• Market Cap: $353.339.000 USD

• Circulating Supply: 1.000.000.000 BAT

• Total Supply: 1.500.000.000 BAT

• Click here to buy BAT on Binance

• Source: BasicAttentionToken.org