I guess you can count me in one of the "lucky" ones as I picked up ETH at $14 each on average almost a year ago. What it is is an advancement on bitcoins blockchain, bitcoin saw its flaws and ETH was there to correct them in their version. What it really has going for it is the ability to addapt and change unlike bitcoin which is really struggling at the moment. So perhaps that image is showing something else.

The calculator being set to do one thing, it cant do anything else but crunch numbers.

ETH at the iphone can do many things with apps but can still crunch numbers and change its product line to become better and better.

Now those statements to me would make sense when looking at this picture.