This is Cobra-Bitcoin the owner of Bitcointalk and r/bitcoin talking about the current state of Bitcoin.

"From the moment the user visits the site, and even in the video, the entire site has always emphasised low fees. Obviously we don't expect some insanely low fee, but the current fees make it impossible for reasonable people to transact with each other. I don't know what's gone wrong, but I don't think the correct solution is to change the site to focus on the "uncensorable" aspect. We'd have to go deep into lots of pages where low fees and "fast" transactions are mentioned and do translations for everything. Fees were supposed to come down with Segwit anyway.

What even is an uncensorable transaction? Cash is uncensorable, but with cash, there are no fees. So someone reading that would still assume that fees are low or nonexistent. The only way to present the current and possible future state of the network (if nothing is done) accurately would be to somehow sell these fees as a "cost" for the uncensorable transactions. So we'd have to market high fees as a feature. This is a huge change to how Bitcoin has been marketed for much of its history, and it implies that we've misled millions of people about what Bitcoin actually is. In fact, it'll actively turn people off and they'll use something else. Heck, even the criminals and darknet market people, the ones that need the "uncensorable" aspect the most, would be turned off by that, they all use Monero anyway for anonymity and lower fees.

The entire brand of "Bitcoin" has always been about being able to spend it. It's in the name itself, a "coin", you use coins as money to pay for things. Nobody would use coins if they somehow had high fees. The correct solution isn't to change how we've marketed Bitcoin to millions of people, for example millions of people associate Coke as a sugar drink, this is their experience and how it's been for it's entire history, but if one day Coke started tasting salty, people would rightly freak out.

I think we just have to leave this for the network to resolve. Since we don't have any off chain solutions out there yet, it makes more sense the community build a consensus to change the network in such a way as to reduce the fees while these off chain solutions like Lightning are fully fleshed out and adopted over the next few years. Then once these off chain solutions start working, we can pivot the marketing to work with that in a way that is consistent with the history of how Bitcoin is marketed, because we'll still be able to promise "low processing fees" but through payment channels."

https://github.com/bitcoin-dot-org/bitcoin.org/pull/2010?=1