Big Data is All About You

bubblicious (59)in #bigdata • 4 years ago

Big data — a set of technologies that apply complex algorithms to large sets of data in an attempt to extract meaningful results — is currently all about targeted marketing. For years, companies have been trying to figure out how to use the customer data they collect to create more targeted advertising. The retail world has a whole lotta data on you just sitting there waiting to be used to get you to buy more stuff.

#ai #data #tech #futurism

4 years ago in #bigdata by bubblicious (59)

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fiserman (65) 4 years ago

SEC filing: former NSA director Keith Alexander is joining Amazon's board of directors — Alexander was the public face of US surveillance during the Snowden leaks — Gen. Keith Alexander is joining Amazon's board of directors, the company revealed in a Securities and Exchange Commission filing today.