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RE: Well, that escalated quickly: HF 21/22 and bidbots
I'm not afraid to use them. I pay for marketing off steem, why not on steem too. I have and will continue to use bots on my excelclub stuff because I need to build social proof and that's part of the strategy
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When you pay for marketing off Steem, the platform doesn't pay you back in rewards. The model for promotion on Steem that makes sense is probably some combination of burning Steem as is done on the promotion tab (which front ends then feature because it demonstrates their position as good community members) as well as paying front ends for what is ultimately their real estate, as well as their costs for operating the front end.
What Smooth and Nonameslefttouse said.