I suspect it will be more based on others having steemit front ends for specific areas of content. For instance, right now steemits front end is opensource. So you could start your own website and cover top projects in a space where you are an expert by filtering that kind of content and showing it to users. On that site you could earn from advertising. But whethwr or not steem users will directly benefit is ulikely to me if we are talking about ONLY monetary benefits. Lets remember there are many differebt kibds of benefits and monetary ones are a small piece.