I personally don't mind Kim Kardashian as being thought of as an ideal as, despite having a butt many women cannot achieve due to biology, she is far from anorexic. It's the lesser of the two evils.

The problem I see -- and its interesting I just stumbled on your article after reading some others about shops that only sell one size -- is that girls and women of different backgrounds are gravitating to extremes. What I mean is there are numerous articles out there noting how Brandy Melville clothing, which only comes in a size Small, is considered a status symbol among white, middle class girls. The company's Instagram is full of 'ambassadors' who all look the same: skinny, long flowing hair, with their size Small clothing sitting baggy on them. If a girl can't fit into the brand ... well, they won't even let her into the store and you can imagine how she'd feel at school.

At the same time, on the other side of the spectrum, women are getting butt injections to look like Kim. Except they are going underground to do so: "A Toronto-area woman who used silicone for illegal buttock enhancement injections on nine women — in some cases using syringes attached to a caulking gun — will be sentenced today" was the opening line in last year's article on the subject. But I think this isn't as harmful as going to school every day as a developing young person and destroying yourself and your self esteem because you cannot fit into the size Small only brand and are thus devalued by your peers.