Reputation is almost always worth more than money. Public opinion and perception is also worth more than money, particularly because if you have reputation, public opinion, and perception, then you can always get money easily (take Trump licensing his name or Paris Hilton's perfume as examples). It's almost impossible to get money through legitimate means if reputation, public opinion and perception are lost.

This is a particular observation that I've made and you probably understand also as an INTJ that our behavior is constrained by public opinion.