Why barrel theory is extremely harmful theory?

Barrel theory

Barrels of water, due to the uneven wooden board making, it can hold the water capacity, not the longest wooden board in this barrel to decide, but by the shortest wooden board to decide, so it is also called For the "short board effect." Based on this core element, there are two other corollaries in Barrel Theory: First, only when all the planks are high enough, can the bucket be filled with water - to reach its maximum capacity. Second, as long as the pieces of wood that make up the bucket are not tall enough, the water in the bucket can not be full - and that's the starting point for theory, where the amount of water depends on the shortest plank.

Barrel principle

A bucket consists of many pieces of wood. If the boards that make up the bucket are of different lengths, the maximum capacity of the bucket does not depend on long boards, but on the shortest board. For example: a business like a big barrel, unless the business people float, otherwise every employee is composed of this big barrel indispensable piece of wood. The maximum competitiveness of this enterprise often depends not only on the superiority and prominence of a few individuals, but also on the overall condition of the enterprise, depending on whether there are some prominent weaknesses in it. The staff is like the barrel bottom of the bucket, the bottom of the bucket by the staff's humanities and his mastery of the various professional knowledge and skills posed. If the bottom of the bucket is not solid, when the capacity of the bucket grows to a certain extent as the board grows, the bottom of the bucket begins to leak. In severe cases, the bottom of the bucket will crack or even fall off and cause the whole bucket to collapse .

Now why barrel theory is harmful theory? For a small example, some people see some of their personalities as shortcomings, and then blindly change it. But from a different angle you may not think so. In the sales profession there is a story: a sales, he is not the kind of people who can impress others at first glance, even seemingly inflexible, stubborn work. At first glance, how are all some shortcomings. But that's exactly what he did, completing orders that did not make up for any seemingly aggressive sales, because those sales are not patient enough to follow up with clients, not to go with them for a week, but he's different Some clients even go with One or two months. See it, stubborn character in many ways are considered bad character, but when doing sales, but it is his weapon.

Barrel is a victim of the theory

The biggest problem with the theory of the barrel is that it regards the dynamic life, society, marketing, etc. as a static problem, so as to come to a plausible conclusion. In fact, not everyone can learn to do almost anything; each person's greatest weakness is not the biggest chance for him to progress. On the contrary, the advantage is the greatest chance for him to make progress; so are the people. Otherwise, Li Ka-shing should go to learn boxing, Feng Xiaogang should learn to sing, Andy Lau should go to MBA, Fu Mingxia should tutoring, Ding Junhui should study hard, Yao Ming should play football, Liu Xiang should practice diving ... ...

We live in a dynamic society, but long-term static thinking to solve the problem, it is no wonder that marketing has entered the non-reclamation era, it is no wonder the barrel theory in the practical application of more and more failure; we live in a winning era However, they did not devote their limited time, energy and resources to the maximization of their comparative advantage. Instead, they tried their best to make up for shortcomings and missed opportunities. They were busy supplementing shortcomings and lost their comparative advantages.

This does not mean that when we discuss marketing strategy positioning with a client, the client's MBA is based on our proposed strategy of "strengthening the business advantage, making the advantage better and becoming the absolute superior in the relative superiority as a strategic advantage of the enterprise Access to growth space, to achieve the superiority of the victory, "the principle of strategic positioning out of the barrel theory, so that the strategic transformation that could immediately be implemented, dragged a full three months before the official. Fortunately, business owners unique vision, through 3 months of thinking and judgments, and ultimately choose the right path, otherwise, our list of customer service, and more will be the victim of a barrel theory.

Absurd one: "barrel theory" lack some basic philosophy and logical concept common sense. What they call "barrel theory" is a barrel made of several planks whose capacity depends on the shortest plank. What is the shortest? What is the maximum capacity? They are often confused with these concepts. We suggest that things are constantly evolving and changing. This development and change is the result of both intensification of self-contradictions and intensification of external conflicts. "The shortest piece of wood," it is the manifestation of the constant intensification of its major contradictions. "Pouring water" depends on the capacity of the shortest piece of wood, it is the embodiment of increasing conflicts between the outside world.

Absurd two: The essence of "Barrel Theory" is one of the powerful sticks that some consulting companies use to clean up their clients. What is the "shortest plank" here? They are lax personnel management, messy financial systems, improper management practices, and so on. Their so-called "barrel theory" can easily amplify some of the deficiencies in the actual work of the enterprise ("harmless") to the extent of distressing. It is as "the shortest piece of wood" to complete, this is the lack of basic logic and scientific. The final result of the business "wrong doctor, eat the wrong medicine," "white to catch up with this person myself!"

Absurd three: "Barrel theory" lack of a certain basis for the reality of the source, belongs to the individual made up for nothing, its purpose is to create public opinion and enhance their own image. We all know the Warring States "Tian Ji horse racing" famous allusions. In this story, Tian Ji's three horses are not as good as the king, respectively, according to "cask" logic, Tianji is bound to lose no doubt. Because according to their so-called "barrel theory" logic, Tian Ji race performance depends on the quality of his slowest horse, that is to say how he will lose. However, our counselors Sun Yat-sen gave Tianji a "good idea": let Tianji use his inferior horse to go with King Wang's upper class, and use his superior horse and Qi Wang's medium horse to use His middle horse and Qi Wang's next horse. Tian Ji, of course, the next horse will lose, but the horse and the middle horse have won. Tian Tian therefore not only did not lose gold three thousand two hundred, also won the gold one thousand two hundred. Through this famous allusion, we can easily expose the "barrel theory" trick. Purely "some people" make up the wrong things, the purpose is to create media opinion, so as to enhance their own image.

Absurd four: the so-called "barrel theory" source itself is the development of China's market economy, a "demon fetus." Since its emergence, "Barrel Theory" has its own historical sources and practical conditions. The so-called "source" is nothing but a ghost trick of some ulterior motives, for which we all can imagine. There is neither a theoretical source nor a theory of the origin of history, and "theory." In addition, any scientific theory has its own scientific elements and basic categories. There is no such thing as the so-called "barrel theory," and it does not make any sense to do so without referring to the "golden medal" of "theory." For example, China's consulting and planning industry has been developing for more than 20 years since its establishment in the 1980s, nor has it formed a separate social science. Although there are some expert monographs in succession in society, most of them are "Quyuan Zan Tan" which are individual curators. It is difficult to form a certain influence on the social academic atmosphere and the government attaches great importance. There are not many major universities in the country planning and consulting this major. In any case, at best, some courses and academic planning associations are offered. There are many reasons for this. They stem from the theme of the article and need not be discussed for the moment. We can see from the above example: the formation of a scientific theory is not as simple as we imagined. In a word, "Barrel Theory" has no theoretical basis and practice basis. It lacks a series of scientific elements and basic categories and is itself a "demon fetus."

The ridiculous five: the so-called "barrel theory" in practice, at best, is a statement and point of view, not to mention what kind of theory, let alone what kind of strategy and tactics. Above we talked about the Warring States "Tian Ji horse racing," the famous story, according to their so-called "barrel theory" of this logic, Tian Ji race performance depends on the success of his slowest horse, that is to say how he will lose . Therefore, the question for them, the "flirtatious elements" of these consulting and planning circles, lies in how to get rid of this "horse" and first of all help "Tianji" entrepreneurs to come up with a "whole-horse" package - as in the back Firecrackers, knives inserted into the buttocks and so on, "aftermath" method. Finally, "horse" does not look like "horse" - undead also peeling. "Tian Ji-style" entrepreneurs lost three thousand two hundred gold, but also package "shameful." There are also many examples of practical work. We can all see how some companies around us were fooled by Fudgemen. I do not need to give an example here. Here, we should also make it clear that the planning industry in our country is a sunrise industry. It is a promising and hopeless undertaking. To do this requires the common efforts of all of us to work hard and to create painstakingly. We must establish a positive image of education and resolutely fight against the negative. Fudge "entry.

Absurd Sixth: The so-called "barrel theory" In theory, it is respected by the physical phenomena == Theory and Truth, is highly regarded as "fake formalism." Do you think: theory and truth == physical phenomenon? Our answer is no. We think that one is not equal to the other, it is impossible to directly equate. If we treat it alone as a manifestation of a physical phenomenon, the capacity of the barrel depends on the shortest plank, that is right. However, if we promote it as a theory, this requires that it be called real theory or truth on the one hand from the practice and on the other hand must be higher than the social life practice and has wide representation. Otherwise, it can only be called some scattered skills and experience, not to mention a so-called theory. For example: When it comes to "formalism," the "fifth defeat" and "Wang Ming's simple military formalism" at the initial stage of the Chinese Communist Party's campaign against encircleations was the choice of the Soviet-style purely military route of "encircling the countryside from the countryside" To accept the result of Marxism-Leninism in "copy-and-copy-by-copy" and finally atrocious defeat and heavy damage, that is, the blunt "fetchingism" and finally forced to embark on the road of long march for march. Revolutionary things do not have to be written in accordance with military records, that how to fight how to fight, business between businesses is also true. This relates to what they call the central issue in "Barrel Theory," in what they call the "Barrel Theory," which rests solely on the fact that its barrel capacity depends on the shortest piece of wood, , Paying no attention to the relationship between content and form, and thinking of enterprise problems in a man-made viewpoint and view - the essence is fake formalism. Fake formalism is the classic version of formalism, which is more popular than "form Doctrine "still fake it.

Absurd seven: the so-called "barrel theory" in fact, they artificially isolated the "barrel" and "water" of the relationship between the two. "Flicker" often talk about a barrel made of several planks whose capacity, depending on the shortest plank, is sometimes artificially left "water" and "barrel" for the sake of necessity. The relationship between the "barrel" and the "water" is a kind of corresponding relationship. In fact, we can not always stare at the "wooden barrel" either in relation to reality or in a balanced relationship between the inside of the enterprise and the outside of the enterprise Take a look at the "water" situation. For example: As a physical phenomenon, even in the case of so-called "barrel theory", are we using it exclusively for watering (which may pretend to be something else) More or less water, is full or dissatisfied, how to draw water - is a barreled water or bottled water, the results are not the same, why? - As mentioned earlier in the author's story about the Warring States "Tian Ji horse racing" story. Marxist philosophy has told us that the same content can be expressed in different forms, and the same form can express different contents.

In a word, "Barrel Theory" has no theoretical basis and practice basis. It lacks a series of scientific elements and basic categories and is itself a "demon fetus." Those "flirtatious elements" should stop "playing the banner of serving the customers and doing nothing" and do not push the so-called "barrel theory" to the enterprise's throne thing.