Automation Testing Market Regional Outlook, Competitive Analysis, Application and Forecasts To 2032

The Global Automation testing market is slated to exhibit exponential growth through 2032 owing to the rising penetration of digital media, such as mobile devices for media streaming and online gaming, as well as digital payments.
The automation testing market has been segmented in terms of component, end-point interface, application, and region. Based on component, the industry has been classified into testing and services. Under services, the segment has been divided into advisory & consulting, planning & development, support & maintenance, documentation & training, implementation, and managed.
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In terms of application, the transportation & logistics segment is expected to depict over 10% CAGR through 2032. On the other hand, the healthcare & medical devices segment is projected to cross $5 billion in revenue by the end of 2032.
From the regional perspective, the North America automation testing market was worth more than $9 billion in 2022 and is speculated to observe sizable expansion through the forecast timespan on account of the mounting penetration of smart consumer products in the region. Similarly, the Middle East & Africa automation testing industry is poised to expand at over 10% CAGR between 2023 and 2032 due to the soaring demand for luxury vehicles and supercars in Dubai, Saudi Arabia, Kuwait, and Abu Dhabi.
Consumer electronics like smartphones, wearables, and laptops are becoming more digitalized, which has led to a significant increase in the demand for automation testing market services to improve the security, functionality, and performance of these products. For instance, in August 2021, Ranorex, the U.S.-based IT company, released its Studio 10.1, the latest version of the automated testing tool. The updated version added masking for the database login credentials in the manage data sources dialogue box and is an upgrade from the .NET 4.6.2 Framework to the .NET 4.8 Framework.
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The advisory and consulting segment registered a market share of more than 10% in 2022 and is anticipated to register substantial gains over the next 10 years as advisory and consulting services aid businesses in enhancing their quality assurance focus areas, including infrastructure, tools, and people, throughout the delivery lifecycle, which has supported the automation testing market expansion.
With respect to end-point interface, the automation testing market has been categorized into web, mobile, embedded software, cloud, and desktop. The web segment recorded a valuation of over $2 billion in 2022 and is set to showcase notable growth through the forecast period credited to the mounting demand for cross-Operating Systems (OS) testing as well as cross-browser testing over various sectors such as automotive, consumer electronics, e-commerce, and retail.
Meanwhile, the desktop segment held approximately 5% market share in 2022 and is estimated to witness steady growth over the review timeline owing to the rising sales of workstations, PCs, and desktops across the world.
Some of the major key players operating in the automation testing market include Accenture, Cognizant, IBM, TCS, Capgemini, Wipro, Tricentis, Qualitest, Eggplant, Cigniti Technologies Limited, CGI, Inc., and Atos SE.
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