In a groundbreaking deal, AT&T has just announced that they will provide mobile data service for the Magic Leap One headset when it's released in the next year. Not only that, but the telecommunications giant will sell the augmented reality headset in a non-exclusive partnership. While the glasses will initially only be available in major cities like New York and Los Angeles, it's possible that their service area will expand once the headset and techology become more widespread.

Perhaps the most-hyped of all the augmented reality glasses, the Magic Leap has had an aura of mystique surrounding it for years. With their basic model projected to cost as much as a high-end smartphone, the tech startup appears to have spared no expense when it comes to design and interface.

And as the release for the Creator Edition approaches, more and more news about the company is beginning to bubble to the surface. Earlier this year it was announced that Magic Leap had signed an agreement with the NBA along with other entertainment providers.

While sporting events and concerts are likely to be chief among the use cases for this and other immersive mixed reality headsets, the tech is by no means limited in its scope. If anything, the funky design of the Magic Leap may limit users from using them outside their home.

Here at Lucyd, we chose to design a pair of augmented reality glasses that actually look like glasses. While we can certainly appreciate the creative license that Magic Leap have given themselves to design something so unique aesthetically, we understand that most users do not want to be seen outside with futuristic goggles. Most users are looking for a subtle addition to their wardrobe - much like how augmented reality is a subtle addition to actual reality.

Only time will tell how the new technology will be used and which headset will garner the most mainstream attention. But as more and more companies begin utilizing AR/VR in everything from advertising to manufacturing, one thing is for sure: the next year or two is going to be a huge one for mixed reality.

What do you think about the partnership from AT&T and Magic Leap? Let us know in a comment!

UPDATE JUNE 28th, 2018

We've been busy…

1. We are working on opening the eShop on schedule on July 31st. We will have a variety of tech and designer glasses at launch.

2. The eShop will be the only place in the world to get Rx eyewear and smartglasses with BTC/ETH.

3. LCD integration in eShop (for rewards, loyalty program, glasses purchase) planned for later this year.

4. LCD token wallet smartphone/watch app in development. Expected Q1 '19. Our goal is that the LCD app will use same account as eShop to unify user experience with the token - for example, buying a new smartglass on lucyd.co gives you an LCD reward, which you can then access from your Bluetooth-connected smartglass.

5. Lucyd is also developing a platform-agnostic app to improve general synergy of wearables and IoT devices, called LINK. Expected release Q4 this year. US Patent application to be submitted on July 2nd 2018 to cover this app. This will be Lucyd's 14th intellectual property (either a licensed patent and/or patent application).

That's all for now! We are still seeking new token exchanges with reasonable listing fees, so please bring them to our attention at [email protected]. You may also direct any other concerns there. Thanks!