WC 2018

In addition to the number of football matches, the business also paid attention to the "match" between Nike (USA) and Adidas (Germany), the two largest sports apparel manufacturers in the world and sponsor 22/32 team to attend WC 2018.

Before the start: Nike 10 - Adidas 12
Round table: Nike 5 - Adidas 8
Round of 16: Nike 4 - Adidas 3
Quarterfinals: Interim score is 1 - 1

In fact, the German defending champion was knocked out of the group stage, causing Adidas shares to fall 2.7% after the match. Since the World Cup opened on June 14, Nike's share price has increased by nearly 3%, while Adidas has dropped by 5%.