Be Consistent with your Social Media.
Consistency IS the Mother of Success.
I so often see people who post either 3 or 4 times a day and then disappear for a few days, or people who post once a day for a week and then disappear for a couple of weeks. Fair enough if this is your personal social media accounts, but when it comes to running a business, as the sub-heading states "Consistency is the mother of success."
I completely understand as a business owner and someone who can have very labour intensive workloads, getting the time to post each and every day is not easy. However there are some simple tricks you can use to keep up an effective daily social media campaign.
If you don't have time, then delegate, or if you have more than one employee, job share, whether you take turns posting every other day or do it 3 days on 3 days off, just make sure you are doing your updates and promoting and engaging your fans.
If like me, you find yourself with a couple of hours to spare here and there, for example, a client doesn't call you when they have scheduled a call with you, your waiting for information that is late and can't proceed with your latest job, then this is the ideal time to forward schedule all your posts, you could dedicate one or two hours a week to sit down and prepare all your messages for the month. Using a dedicated social media scheduler such as Hootsuite is ideal for this! (There are also many others available on the market but HS is certainly our number one choice.)
Whatever you decide is the best way forward, stick to it and plan it, and be disciplined to keep it up, that way you will reap the rewards.
Thanks for reading.
Image Credit: Pixabay
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Yes really.
Thanks for sharing! upvoted
Excellent selection in Hootsuite @socialmediaseo it is being prepared with good content, sharing, always going back to interact with people on platforms.
It's a great source of information too, the Hootsuite University is absolutely excellent should you need to train new people up (Or even learn something new as someone already established.)
Needing to brush up and set up again @socialmediaseo they always did have a wonderful platform, another platform I enjoyed is Buffer.