Doing something like this to a fashion photo is extremely cruel. We are witnessing an absolute success of denying commercial beauty. I've found it in a shop window this morning, I didn't do it myself. The place is being renovated and the poster seems to be a left over from the previous owner. I deliberately left in the top reflection above their heads and the bottom where the inside of the shop can be seen. In the first version, I've cropped them both out but then I realized that it completely killed the reality of the place and redid the whole thing. Now the message is fully readable, we can see that it is a poster which some joker converted into something he deemed more appropriate than the boring original. :D
In today's fully commercialized world, people live from selling useless merchandise to each other every single day. The whole idea of getting into someone's mind and creating a subconscious need to own that glittery dress is totally destroyed, revealing completely another reality. Why is it so? Because now when a person sees the poster, she will not be able to identify with the models and subconsciously want to own such a dress. Thus, denied! Maybe we could transform every single commercial out there? The world would be a happier place. People would probably yearn for much less.
Marketing 'experts' often use animal drives and self-worth value of ego to work their ways into creating a need in people's minds to buy whatever they need to sell. Apart from that, just imagine how these three models would feel if they found out how little is enough to completely destroy the illusion of their perfection and turn them into objects of laughter? :D
The grander idea behind this is that the beauty is really fragile. Takes so little to remove the veils of mist it puts in front of eyes and, whats more, it doesn't last forever. Therefore, it might be a way better idea to invest in other virtues. :D
Then again, nothing is forever...
Hm... Maybe diamonds?
©2018 Velimir Kovačić All rights reserved.
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