Logo Design - Leadscore

VVVRRRRooOoOooMMMmmm!

Is that the sound a rocket makes? Either way, welcome to Leadscore!

Leadscore.io is an innovative platform that generates smarter sales communication with prospects and customers.

During my internship in Berlin (end 2014) at Interact.io, I was assigned to the Leadscore project. It needed to be molded by a designer - and that is exactly what I did. After trying to work with the platform for a month, I decided to propose a complete redesign of the platform with the help of Material Design.

The first couple of iterations were made, except it still used the plain, old logo. With the introduction of Material Design, also the logo needed to fit the new branding. Their slogan Rocket your Sales Pipeline, inspired me to start out with a rocket to represent both the speed of your sales as well as some additional, playful branding.

Originally, the logo consisted of a target and an upwards line. How it was executed wasn't to die for, but the concept of thise things were fine. I managed to mold the target inside the rocket to function as a window as well.

After awhile, also the branding itself got more distinctive. Flat vectors, skies, space, stars!

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