maybe it could be a nice way for people to be close to art, especially contemporary art, a way to "open" their mind. Here in my city, a large part of citizens are not really open to art that is not "classical" art. We have some interesting pieces/installation of contemporary art in some square and in the museum, but the most part of people say just "it's not art, because we can't understand what it represent and so we don't like it". I think it's just because in our schools there is a big attention to the ancient art (it's true, we have more wonderful pieces of ancent art), but just few attention to teach something about contemporary art. Our library are sharing some meeting with artists open to the citizens where the artists explain their pieces and their point of view about art. Fortunately there are many people who partecipate at this meetings (that are enough "informal" to attract people who didn't study art). It's just a little step to know art, but I hope it helps ^_^