Thanks for the feedback @sizzlingmonkeys!

We do-- to some degree-- use priming as part of sales, and we also don't "sell" people things, we "tell stories" about artists and their work. The outcomes are fairly evident... the artists with the more interesting stories with fairly broad appeal are also the ones whose work we most often sell.

Part of what we deal with is also generational change... how people incorporate art into their lives. Writing a new piece about that... try to get it done today. In a broad sense... among Baby Boomers and older, art was more something you "had;" among younger generations it is more something you "experience."