interesting concept.

I can imagine it'll be a competition to find the URL/image that will garner a high enough interest that the % the creator gets is higher than the auction fee for some, and a way to insert a memory into a blockchain for others (probably those that are optimistic the blockchains will outlive us all XD)

With all these new crypto-based projects, I do wonder though at how the legal system is ever going to catch up.

After all, if any URL can be used it's going to be a free-for-all if there's no moderation. they'll probably have a bit o a similar problem as steemit has with copyright content ending up marbled without authorization ;)