Color Psychology - How to Choose the Best Colors for Your Brand

Color Psychology

My opinion is that colors speak all languages louder than words. As the sun colors flowers, so does art color life.

One of the essential steps that you need to take when building your brand is choosing the right color scheme. Studies have proven that different colors elicit varying feelings and emotions, and so it is imperative to make sure that the color that you choose resonates with your products and services. You embrace the fact that your color choice will influence the attitude and perception that prospects will have towards your brand.

The Emotional Triggers of Colors

Here is some useful guide how to choose the best color for your brand.

Understand the Psychology behind Colors

One of the guaranteed ways of communicating with your target audience is by using color. The right colors will lure prospects to your brand. You need to consider the type of emotions that each color evokes to make the right decision for your business.

Check Out Pinterest

Pinterest is one of the social media platforms that you can browse to get ideas of colors that resonate with your products. Be on the lookout for what other businesses that are offering similar products and services are pinning. However, strive to stay original to give your brand a higher cutting edge and stand out from the crowd. When comparing the pins ask yourself some questions such as do you prefer bold or soft colors? What are your tendencies? The answers to these questions will help you make the right decision.

Take Advantage of a Color Picker

By using the Color Picker, you will be able to select specific colors from images and use them to come up with a new color. It's important to playing around with different colors such as analogous and monochromatic shades to create a color scheme for your brand that is unique.

Personal Taste

When selecting the colors to represent your brand, you should not sideline your personal tastes and preferences. Your brand is a reflection of your personality. Therefore, be true to who you are by not trying to copy what other businesses are using. Choosing colors that resonate with your tastes and preferences will enable you to express yourself better and give your brand an upper hand in the market. Oscar Wilde once said ''Color can speak to the soul in a thousand different ways''.