Ads, have many goals. When the power of technology collaborates with globalization, advertising strategy should be smarter, the packaging is not (may) tacky, and the concept is also not (may) superficially.

This may be interpreted with little dialogue but strong on the (visual) image language.

The goal is no longer just selling, but rather the formation of the image of the organization. It is no longer just becoming popular in the public eye, but rather the delivery of the message of life for a greater and universal purpose. Not just to strengthen the brand, but more to realize the value, philosophy and emotions of the organization. In essence, offer the intuition!

Beyond the purpose of selling, because of its abstract (philosophical), then the ad (brand) then became the main message conveyed through the language of symbols, colors, images, stories, which are wrapped in aesthetic and ethical. Of the many ads, as far as I'm concerned, these are three ads with a strong, deep and relevant philosophical perspective.