Innovating Industry with the Blockchain: CreativeChain and The Gallery Art System
Last month I looked at how my beloved gaming industry could really use a kick in the a$$ and how exhilarating it is to see startup cryptos like @gamecredits take on the task of revamping the highly centralized corporate system and empowering the gamers and developers.
This time, I want to tackle an industry that I have unfortunately been a part of for a number of years and may stand as one of the most opaque and unregulated industries – the commercial art world.
While skimming through all the new “baby” coins on Coinmarketcap, one in particular caught my eye – CreativeCoin. After checking out their website and whitepaper, I was motivated to explain what mainstream aspects of the commercial art economy could stand to benefit or be completely crushed under the momentum of the blockchain and a dedicated crypto.
DISCLAIMER: I know no one on the CreativeChain team (hopefully that will change). I will only describe the crypto succinctly as the real discussion is how these emerging blockchain systems can transform the workings of a current industry. From what is written (and designed) on their website so far, this team seems very precise in tackling one the biggest needs of the art community.
CreativeChain and a New Creative Economic Network
To put it simply, CreativeChain and its crypto CreativeCoin aim to decentralize content registration and distribution on a secure blockchain network. Through built-in smart contracts and a robust peer-to-peer transaction offering, the network will hopefully revamp the way we pursue creative copywriting and give more power and control back to the artists/makers.
CreativeChain isn't tackling the art world per se but there is incredible potential to use their momentum to carve out a new path for the professional creative world. I've worked as a professional artist since 2009, showing my art and pursuing artist residency programs across a dozen countries. From first-hand experience and listening to the rising voice of disenfranchised professionals, here are some of the main problems with the art industry that could be completely transformed by blockchain tech.
What to Creatively Revamp of the Art World
1 - SMART CONTRACTS for Stupid Exchanges.
I don't know personally of a single industry that needs smart contracts more than the art world. As it stands now, galleries and collectors use a simply archaic A-to-B system of “I pay X amount, I own your work.” The artist then no longer has physical control of the work, but also how that work will be used or even how to track where it is. Smart contracts would allow them to develop more personal and specific ways of distributing their work while also maintaining awareness of what is happening with it.
There have been so many times where I've made a simple deal with a gallery, only to find later that instead of putting their energies to showing and selling it, they use my work to stretch their own profits through loans and private dealings.
2 - Determining Authenticity in a World of Forgery.
As the art industry becomes more diversified and global at the same time, it's easier to replicate works of art and simultaneously more difficult to track down where authentic pieces are distributed. The need for autonomous timestamps, which as they exist now are so easily manipulated, on a secure blockchain has never been more real. Even on Steemit, when someone looks up @natureofbeing or @fairytalelife 's work from month's back, no one can reconfigure the past block and those images stand as proof that their work is their own.
3 - Generating Value through effort and distribution, not simply the pockets of collectors.
The art of art exchange has remained stale for centuries. I make something, you buy it. A simple economy of patrons has exploded into an ecosystem of international galleries, museum franchises, and increasingly opaque constructs that implicitly force aspiring artists to compete against each other for economic representation. Until now, artists have had few other options in monetizing their progress and effort.
Furthermore, the methods in which artists attempt to distribute their work has relatively very little impact on their economic progress. Instagram and Facebook groups help promote the artist but are not highly engageable ways to distribute content.
Empowering the Creative
Even in the 21st century, the age of the internet and infinite creativity, the artist still remains at the losing end of the art world. This boils down to two main factors – artists have little grasp of economic industry that supports them and they are unable to take control of any part of that mechanism.
- Be a smarter artist! Source: CorranFett
Blockchain and hopefully CreativeChain can achieve something different; establish an economy that empowers the artist to keep making meaningful work and make broader impact such as public education. I look forward to what this team and other creativity-based cryptos will do in the coming years!
Previous Innovating Industry with the Blockchain Posts
1 - GAMECREDITS
2 - EduDAO and Educational Philanthropy
design collective @hitheryon
![steemitboard6_16.jpg](https://steemitimages.com/640x0/https://steemitimages.com/DQmQUuS1Wb6BnrQVNpB6Egs8mRk6wzS97JpFznWJgdESzCW/steemitboard6_16.jpg)
Great. This will be beneficial for those "struggling artist". I found today that something named CLITCOIN exists :D Many industries are now trying to utilize the blockchain. Check it out:
https://steemit.com/blockchain/@drumsta/clitcoin-sex-cams-on-blockchain-lool-wtf
Very interesting. I love your point of view and yes, I think this new tech could make a whole lot of different world. 👍👍
Thanks for the comment!
WOW!! bro amazing post!! a lot and time and effort went into this post as I can see!! The ideas you are saying are really true and keep bringing out new awesome posts bro!! I wish you good luck in the future!! <3
Thanks!
WOW just started following you and this is great to see creative and intresting post because the creativity matters alot so one should empower the creatives their are bromides or sulphites in this world almost 80% population of the world are bromides evn 90% wouldnt be bad to say they follow same pattern of life they deliver nothing of thier own and the other ones the minority we call sulphites the creative one who have revolutionized the world so far and we are following their introduced inventions their results of hardworking and efforts they simply were and are the artists!! so artists should be faccilitated! thanks for great post
@hansikhouse, great post! Decentralized blockchain really does appear to solve the most difficult of the difficulties artists face - confirming authenticity/rights to their own work, and the crazy economics of the art world where everyone is trying to make a buck off the artist yet never working for the artist and where the artist has so few avenues of effective distribution. I know that you, me, all of us creatives have watched as Steemit has offered revenue for our work in a way we couldn't have imagined. We've all been blown away by what a contradiction that has been to our previous experiences. I really appreciate how much you understand about the subject of creativity in all its forms and your intelligence in problem solving! And thanks for the mention, that's always a fun moment to come across your own name in a post.
Absolutely! Thank you for the read and the thoughtful comment. I'm truly excited to see how this industry unravels for creative professionals.
Blockchain technology is definitely the way forward and I hope it will become mainstream as soon as possible!
I do too... These advancements would be huge for various industries if they were adopted...
헉. 저도 철저히 저평가 되어 있는 코인 중에 하나가 크리에이티브 코인으로 생각하고 있었습니다. 앱도 만들어져 있고 주목해서 지켜보고 있었습니다.
그 와중에 이렇게 저작권과 관련된 브록체인에 관심을 가지고 계신 것을 보고 다시 한번 확신을 갖게 되었습니다. ㅎㅎ
역시 좋은 포스팅 감사히 보고갑니다. 감사합니다.
오 lklab님도 이것을 지켜보고 계셨군요! 저작권 문제를 해결할 앱으로 나오는 순간 실용성이 엄청날것이라 예상합니다. 종종 작품 하는 사람으로 저도 이것을 나오길 기다리는 사람 중 한명입니다!
Very interesting! I like your signature also
Thanks a lot! =)
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Excellent article, I was only just discussing last week the use of the blockchain as an authentication tool for art work.