| PART OF MY WORK | Rebranding the oldest Art University of Romania by @demostene

Time to share a bit of my work. A few years back, in 2014 I had the honor of rebranding my former Art College. It was a challenging project that span across 7 months.

The university is structured into three main fields of study, Music, Dramaturgy and Visual Arts, each of these having a Faculty of its own. The goal was to create a unique identity system that would allow each field of study to have its visual personality while staying truthful to the University’s brand, as a whole.

I started by analyzing the University’s old logo and discovered that it was constructed using primary elements in terms of form and colour. So, I created the new identity system based o the same principle. The result is a versatile visual style that can be reconstructed in virtually an infinite number of ways.

It was a lot to watch, thank you for having the patience. If you feel so, leave a comment, feedback is always appreciated :)

Your friend,
@demostene