ARROUND, World’s First Decentralized Advertising Solution in Augmented Reality

rashmi99 (25)in #arround • 6 years ago

WHAT THE PROJECT IS?
Augmented reality is about to radically change how we see the world around us and ARROUND is leading the race into this brave new world with the help of blockchain.

ARROUND are providing the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences. Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

ARROUND already has the support of a large number of global partners who will help propel our solution to the mass market, and provide us with the opportunity to fully commercialize our unique offering.
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About ARROUND

The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.

ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns. Additionally, tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.

Unique features of ARROUND

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

Established partnerships with global brands
Token plays vital role in fuelling business model
AR market growing at breakneck speed (65% CAR)
MVP available on iOS & Android
Innovative and comprehensive product
Experienced team with excellent track record

ARROUND Platform

Each element of the ARROUND platform combines to form an ecosystem capable of supporting an advanced consumer and retail application

ARROUND Blockchain

Blockchain ties all elements of the project together. Advertising inventory and campaigns are registered in the blockchain and paid for by ARR. A bounty in ARR is paid to map builders and all transactions across the social network are conducted in the ARR token. In addition to revenue from advertising, we envision significant value in leasing the AR Map to 3rd party applications and connecting them to our advertising network. All intellectual property and privacy rights are guaranteed via smart contracts.

THIS GREAT PROJECT...

ARROUND is an advanced communication platform powered by blockchain that gives its users a beautiful personalized digital world, advertisers a new and exiting channel for their campaigns and offers AR-developers a vast sales market for their software and hardware. Every aspect of this universal AR ecosystem is fine-tuned to deliver a next-generation augmented reality experience that will form the next-generation backbone for the fast growing AR space.

AR Social

This is ARROUND’s social network, which will be available for both Android and iOS and available for free in Google Play and Apple’s App Store. The core concept of the network is to bring augmented reality into a social setting, allowing every user to create and share AR content with their friends, while making new friends in the process. Users will be able to create Rounds, AR objects that can contain a variety of media types, and place them in physical locations. Other users can interact with these Rounds using typical social actions, such a liking, sharing and responding to them. AR Social integrates into the rest of the social networking space via open APIs, meaning that content on ARROUND can be shared to YouTube, Facebook, Instagram, WhatsApp as well as by email. A selection of AR objects will be offered to users on the ARROUND platform by default. Customization and additional AR objects will be provided by developers and by commercial partners. These additional AR experiences will be accessible through the AR Store, which will be a key feature of the AR Social application.

Users will be provided with an instant messenger in order to contact each other, and importantly, all users will have a crypto wallet built into their profile to store their ARR and convert fiat and other crypto currency into ARR. It is envisaged at this stage that ARROUND will adopt an existing solution provided by a wallet provider rather than develop our own solution. User Rounds will follow the example set by Snap Chat, in that they vanish after a certain time in order to keep the content on the network fresh and relevant. Algorithms built into the system will determine the time that each round stays alive based on the volume of activity in a specific location. The more activity in a specific location, the faster the rounds will vanish. Users will have the ability to promote their Rounds to others in order to gain views, and to extend the time their Rounds are displayed. These basic features will be paid for in ARR tokens. As the network grows, we will introduce further features such as a dating along with quests, treasure hunts and games. Moderation of the network will be undertaken in the first instance via automated computer processing, with post-moderation undertaken reactively to user requests. As augmented reality is inherently a geo-location based technology, our focus will be on connecting communities of interest by location, beginning in the world’s capitals.

ABOUT TOKEN DISTRIBUTION

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