Steve Jobs vs Tim Cook

in #apple7 years ago (edited)

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Jobs and Cook were a study in contrasts.

One was a creative genius from California, known for his mercurial personality, and the other was an operations wiz from Alabama, known for his hyperrationality.

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Whereas Jobs might tell you that your idea was “shit” if he didn’t like something, Cook took a more Socratic approach, asking question after question in increasing detail until he uncovered the weakness in an idea.

Jobs had a presence that demanded attention. Cook’s aura was more understated.

From 'Haunted Empire: Apple After Steve Jobs' by Yukari Kane https://www.amazon.com/dp/0062128264/ref=cm_sw_r_tw_dp_U_x_x-QkAbXS7NA39

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