Steve Jobs vs Tim Cook

Jobs and Cook were a study in contrasts.

One was a creative genius from California, known for his mercurial personality, and the other was an operations wiz from Alabama, known for his hyperrationality.

Whereas Jobs might tell you that your idea was “shit” if he didn’t like something, Cook took a more Socratic approach, asking question after question in increasing detail until he uncovered the weakness in an idea.

Jobs had a presence that demanded attention. Cook’s aura was more understated.

From 'Haunted Empire: Apple After Steve Jobs' by Yukari Kane https://www.amazon.com/dp/0062128264/ref=cm_sw_r_tw_dp_U_x_x-QkAbXS7NA39