THE SECRET OF APPLE'S SUCCESS

THE SECRET OF APPLE'S SUCCESS  

Ken Segal is a massive member of the marketing team who worked as an Art Director at Apple's Promotion Campaign, the world's leading provider of promotional campaigns. He introduced Apple to Think Different theme.  

He is responsible for creating a consumer frustration with Apple products today. He believed that he had a lot of power in simplicity, and one day he made Steve Jobs's views on simplicity clear.   

Although he described in the course of the move is simple in how much will power Apple's well demonstrate. Introducing Steve Jobs, he said that Steve was a marketing expert and did not pay attention to any of his marketing efforts. 

Ken said that he had been with Steve for eight years and then for four years at Apple, and that he had a thorough understanding and fondness for "simplicity" during that time.  

Jobs has learned about the importance of simplicity in working with many companies like Next, Apple, Dell, IBM, BMW and many more. Also he pointed out that people living with complexity around the world make it appear to be a clear thing when doing a simple thing.  

 A good product must always be a capability and a high standard of use but it should be simpler for the user to approach.   He believes A good product must always be a capability and a high standard of use but it should be simpler for the user to approach.

He explained several aspects of simplicity and simplicity 

1. Simplicity creates love  

Prefers a customer almost always simple. For example, he showed how Apple's work to achieve emotional connection with their customers. Three things make them want to win customer love for Apple    

• Apple likes to buy Apple products when it's preferred. 
• When Apple loves it, they chat with their friends and acquaintances. That's why they are trying to buy it. 
• If consumers like Apple, they cannot leave it even during difficult times or even bad times.  

2. Easy to control  

Many manufacturers are trying to include as many features as possible in their production. This makes the product more successful, but, the product becomes a very complex and unmanageable item. 

3. Do few things 

  

• The more complex the number of different types of products increases  the greater the complexity of the consumer.   
• For example, Dell introduces 26 laptop computers with a hP of 41. 
• The consumer is faced with a complicated situation in choosing the right product. But Apple's distinctive feature is that it has a handful of choices.
• But Apple's earnings are far higher than Dell and hP. Initially Apple's 20 varieties, but it has been able to simplify its products by reducing it to 4. 
• He added that perfection can be achieved only when there are no things to do when there are no additions.  

4. The name is important  

The names for products must be simple.  

The names of Apple products are comparatively simple compared to the products of other companies. The reason is that these products are easy to reach.

For example, the HP Laptop will look so complicated if you take several names  

• HP Elitebook
• Elitebook Folio
• Omen
• Envy 14

ASUS is even more complicated.  

• ASUS Transformer Book T100TA
• K200MA
• N550JK

Let's see a little bit of apple computers MacBook Air  

• MacBook Pro
• iMac
• Mac Pro

Everything here is Mac. It will make apple computers all the way through Branding as well as these simple names can be remembered and used more often. Ex: Someone can ask me where my Mac is, where is my "ASUS Transformer Book T100TA". So, if you look at the things that are beyond your control, it's best to remember names of those who do not have apple products. So, a simple name can do a lot.  

5. Keep the smallest  

Steve Jobbs was not a person who liked the deals with big companies. This is because of complicated procedures in those companies. He always used small-sized companies to select his work. And he likes to maintain Apple's simplicity as a trader and small company. He always said that this was the biggest startup in the world. He is always a part of a simple business that makes it easier for them to work. The activities of Apple are so simple that the number of its content committees is null and void.  

6. Simplifying is not simple  

Steve has noted that complexity is simple and simple is a complicated and difficult task. But after you have been very careful, he is ready to move to a desired place. He further explained that simplicity is a competitive weapon.