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RE: ApolloChain will Allow for Efficient Energy Consumption with Smart Grids and Devices
I think what puts them ahead is the working technology. They have papers released showing the working demo and multiple pilots committed in Europe. I think marketing will take care of itself as its used more.
As you might have noticed, they have a solid team as well. Nevertheless, projects related to the energy industry and clean resources in particular have never been easily approached, have they?