How to Improve Your Inbound Sales and Marketing with 800-Number Answering Service?
Many people think face to face meetings are important to convert leads into customers. It is not completely true. Today, a large number of people prefer to make inquiries by the phone. Today, communication technology has improved by leaps and bounds and your marketing staff does not have to glue themselves to telephone to answer customer queries after a marketing campaign. You can effectively use the 800 answering service to improve your inbound sales and marketing efforts. Let’s see how an answering service can help.
24-hour service
Not all prospective customers will call during office hours. It is almost impossible to tell when a prospective customer might feel the impulse to dial your company’s number. If the customer calls beyond the 9 to 5 office hours, the customer might not be able to talk to a person. In such cases, your company might lose several prospective customers. According to marketing experts, if your company is not able to respond inbound sales call at the right time and in the right manner, the potential customer is more likely to choose your closest competitor.
Today, customers expect businesses to offer 24-hour service to customers. For many businesses, it is not economically viable to hire staff specifically to answer customer calls 24x7. In that case, you can consider answering services that offer 24-hour service. By employing an answering service, you can ensure your business never misses an inbound sales call anytime during the whole year. When we say 24-hour service, it also covers weekends, holidays, and festivals.
Customized Answering Solution
When you hire answering services, you can ask the service provider to customize call-scripts to meet your business needs. In simple words, you can customize the call-scripts to enhance your marketing efforts. Whenever any prospective customer calls your company, the customer service agent will answer the phone as per agreed protocols and procedures. Besides answering customer queries, the call center agent can also perform other tasks like information gathering, order placement, tracking, and appointment scheduling. The call center technology has improved and the answering service provider can virtually accommodate any business need.
Efficient Sales
The role of answering services is not limited to responding to general customer queries alone. The staff working at answering services can also learn the ins and outs of your sale process so they can reply better when responding to inbound sales calls. For example, they can follow your company’s policies and procedures related to unobtrusive upselling or tapping cross-selling opportunities. The staff will follow the FAQ’s your marketing and sales team provides to identify sales leads and close sales and help your organization become more profitable.
Enhanced Marketing Efforts
After a successful marketing campaign, responding to inbound sales calls in one of the important activities to generate revenue. There are several other important things like finding out how campaign is performing, areas that need attention and fine tuning, tagging your marketing data, and preparing reports. When you hire 800 answering service, it handles the task of answering to inbound sales calls. If needed the customer service agent can always transfer any important call to your marketing or sales department. This means your marketing and sales department staff can focus on other activities of revenue generation without fear of losing business opportunities.
Today, sales and marketing teams are always traveling, at meeting or attending conferences. In such situation, it can be difficult to respond to inbound sales calls and follow up on new business opportunities. A call answering service takes the crucial responsibility of handling inbound sales calls, secure the leads, and prevent the prospective customer from approaching your closest competitor.