Animational videos is the way to do it
There is a whole bunch of solutions in marketing these days, and online/digital marketing is experiencing increased popularity and demand. SEO and PPC of course being the top scorers here, are ever changing and very important for website owners to engage in. But a channel that is very much overlooked is animational videos.
Onnekeystory is a danish company, who specializes in making these videos (visit their animations video section here) and the results of using the graphic and informational videos speaks for themselves. So maybe to boost your online presence, you should start with explaining your customers who you are in an interesting way. No doubt Onekeystory can inspire you with their work, or even some guidance. 
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