Why whould someone pay someone to promote what they already are? Well, one reason is; if they are good at spreadding the messege and to reach people, then paying them makes it posible to have a better focus on that job. Since if one have to work in other ends to optain money too, then that makes a split focus.

But the issue here is that there is manny thats doing this work and too few with enough money with the right moral compas for enough to be supported by them, if they choose to.