How to showcase a product on Amazon for a successful sale
The pandemic has modified the dynamics of product procural associate degreed sale. thanks to this on-line sales are at an all time high. With the absence of a true brick and mortar store and high return, FBA charges however will one make certain that the merchandise showcasing is perfect? the answer is to resort to skilled product photography for the product. we want to form sure that the product pictures really represent the particular product for sale.
This entails a product photography studio that is intermeshed with high finish photography camera, lenses and vast information of lights.
With on-line looking simply at the clicking of a button, it's virtually impulse shopping for. the choice is taken among a couple of minutes whereas on the merchandise listing. conjointly with uncountable sellers merchandising an equivalent product for diverse pricing, it is imperative to satisfy this buying urge within the variety of providing all info of the product to the customer via the product imagery.
Here we have a tendency to discuss the DOs and therefore the DONT' for the simplest product image which might satisfy the patrons buying impulses.
The DOs
confirm the camera lenses are of skilled nature. this permits to capture the small print of the merchandise in its Hero shot. It conjointly allows for white balance capability that is that the pre-requisite for Amazon main image.
Alternate product image- Show case the product at numerous angles so as to indicate all sides of the product. With the absence of a physical product in hand, this shot will showcase the product at various angles and every one its sides.
info bases images- These are referred to as product infographics. With less time at hand, patrons wouldn't primarily scan the product specifications. the data gathered via visual suggests that is a lot of powerful than the text reading. Add all potential information of the merchandise on this image. There are often two infographics in every product listing permitting to showcase the varied aspects of the product, its usability and assembly.
Dimension shot- this can be vital photo. Add the precise dimensions of the product on this shot and if possible showcase a relative item close to it. This scientific theory helps the customer get a general plan of the dimensions of the product.
-Lifestyle photo- boost the listing with a lifestyle photograph of the merchandise in use. Some times skilled photographers produce high finish composites victimisation stock imaging and inserting the product in to it. this will be simply achieved by shooting the product in perspective and superimposing it on to an excellent stock image. This will need for an advance photography and graphics talent set. confirm the studio has this capacity.
Keep photos simple, crisps and clean.
The DONT'-
Avoid using phone cameras. they are doing not offer the megapixels to capture the small print of the product. Some photographers claim to shoot high resolution photos however with phone cameras that lack the small print
don't add too several details on the infographic shot. This makes the merchandise look too technical.
Add the right dimensions of the product while not adding further inches to them. this will result in negative feedback.
don't add extra props. If the props aren't enclosed with the product, confirm to say this on the images. For eg- Phone holders do not come back at the side of phones, but still ought to be showcased with one. In such a case confirm to suggests the very fact that phones aren't enclosed.
patrons typically get confused with this and places an order assumptive that the props are included at the evaluation of the Amazon listing.
Spare the comparison chart. don't compare your product with the similar product sellers. this will produce a large extra trouble. conjointly there isn't any thanks to prove that your product is best than your competition because the client will tell this for a fact when usage and review.
life style photos of the merchandise ought to be relatable. don't show a product not meant for youngsters on a child model or children stock images. grasp the merchandise limits and abide by them.
By following the correct Dos and DONT' it'll the complete product listing method are going to be straightforward and winning at the primary go. this can conjointly facilitate with zero returns because of conflicting product information. The success journey begins with such skilled photography and ends with a 5 star shopper review.
EtherArts Product Photography & Graphics is Amazon Approved Product Photography Atlanta. we provide product listings for Amazon, white background product photography, jewellery photography, Ghost Mannequin Photography Amazon Photography in Atlanta and USA.
we have a tendency to focus on high resolution white background photography and life style product photography for Ecommerce products.
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