Products (or in this case, coins) first to market have a history of a large market share and being known as the industry standard. Bitcoin is no exception. Products first to market are able to create first impressions before the market becomes overcrowded, leading to brand recognition and more importantly, brand loyalty. But first to market products also have their risks. While consumers are left dealing with flaws of the initial product release, competitors have time to work out these issues prior to their launch. Additionally, the lack of proof of concept and the unknown can also be worrisome as it takes time for society to accept new technologies. However, entering the market without proof of concept means lack of competition…momentarily that is. It will be interesting to see what new or existing altcoins will overcome some of the initial issues that Bitcoin has endured and potentially gain market share to compete with the crypto giant, Bitcoin.