Universal Reward Protocol -New Solutions Rewarding Shoppers
The loyalty programs of the future will be base on tokenized. Present day loyalty programs only created frustration and conflict rather than improved shopper experiences. Tokens will simplify the tracking and management of loyalty points, rewards cards, and paper or digital coupons. More so, blockchain offers real-time liquidity, making points more easily swappable between consumers and across retailers. Retailers will still be able to reap the customer insight benefits but in a more consumer-friendly way. The utility of blockchain technology is unlimited, triggering a rise within the list of firms, industries, and government finding out its potential adoption. A blockchain is a decentralized public book that records digital transactions instantly without any third party.
ABOUT UNIVERSAL REWARD PROTOCOL (URP)
Universal Reward Protocol provides a unique ecosystem for all retailers to reward their customers for any variety of searching behavior, and for sharing the corresponding Proof-of-Behavior data with the retail merchant. Retailers provide URP tokens as an incentive for shoppers to interact with them on a desired behavior, and use the collected data to tailor customized offers through that the patrons redeem their tokens.
The Universal Reward Protocol team known four main limitation points within the searching expertise supported their expertise within the retail trade, each from the retail merchant and therefore the shopper perspective:
• In associate progressively competitive market, particularly since the emergence of pure players, the market share of physical retail is decreasing and a replacement shopper expertise should be created
• Retailers are lagging behind pure player on data collection and usage, although they need an additional frequent and privileged access to customers
• Customers desire an additional tailored experience, on-line and offline, whereas keeping their personal data personal nor shopper.
• Loyalty programs to enhance client expertise haven't given full satisfaction, neither to retailers nor shoppers
Despite this in progress decline, physical sales still represent 90% of retail sales1 worldwide. Digital has become a part daily routine and most sales currently begin on-line (56%). it's a part of the human behavior to experience pleasure once obtaining rewarded, as is published in numerous activity analysis.
The asset that product stores represent will be higher leveraged if retailers are ready to establish direct custom digital communications with shoppers and enter into a private relationship with every of them. Shopper experience will be revolutionized and created less of a duty and additional of leisure. That’s why Universal Reward Protocol has the potential to disrupt the conventional reward trade.
TECHNOLOGY
Distributed Data Storage on a hybrid blockchain design.
Shoppers provide consent to every data capture to ensure data transparency. Sensitive receipt data is isolated between retailers, while navigation data is publically obtainable to any or all nodes.
Neural Net
All data is fed to our deep-learning layer for additional profiling and analysis, permitting the preparation of custom redemption offers tailored to individual needs.
IoT Sensor
IoT sensors steam-powered by Occi using geolocation technology, already covering quite one hundred,000 sq. meters of high retailers house, publish the information firmly on the blockchain. They’re deployed within a mesh network to create setup less complicated and therefore the data capture additional sturdy.
Universal Reward Protocol (URP) may be a new approach for retailers and types to act directly and transparently with their shoppers, and mechanically reward their behavior and knowledge sharing in a much customized, economical approach. The solutions include:
Reward Smart Contract
Each reward operation are going to be handled by a present sensible Contract. Retailers will produce new reward campaigns by filling the Reward sensible Contract kind. IoT sensors will act as associate oracle to certify the dealings.
Universal Digital case
A digital case that enables shoppers to question the loyalty network for rewards and redemption contracts at any time, check the balance of their case in URP tokens and edit their privacy settings.
Retailers redeem tokens through customized offers
URP tokens will be changed for product and services, coupons, and improved shopper expertise with all retailers within the network. These redemption offers area unit tailored to match every shopper’s desires and needs using the information they selected to share with the network.
TOKEN AND ICO DETAILS
ICO Details.
• PREICO TIME : 2018-06-08 - 2018-09-08
• ICO TIME : 2018-09-10 - 2018-09-30
• Token : URP
• Price :0.1 EUR
• Bonus :Available
• Platform :Ethereum
• Token type : Utility Token.
• Token structure : ERC20
• Accepting :ETH
• Tokens for sale : 240,000,000
• Distributed in ICO : 40%
• Soft cap : 5,000,000 EUR
• Hard cap :20,000,000 EUR
• Country : France
• Whitelist/KYC :KYC & Whitelist
• Restricted areas : USA, China, South Korea
Token distribution distribution Details.
40% - Tokensale
35% - Reserve
15% - Founding Team
5% - Advisor
5% - Incentive program and subcontractors
Details of Fund allocation.
TEAM MEMBERS AND ADVISORY MEMBERS TO THE PROJECT
Team seems to be the strongest a part of this project. It consists of innovative and proficient individuals. In fact I cannot complain if we tend to state their skilled level, guys so area unit consultants on their field.
ADVANTAGES OF URP PLATFORM
URP allows the reward of any type of shopping behavior.
A retailer’s loyalty program solely rewards a client once he purchases a product in his store. Different kinds of searching behaviors corresponding to merely visiting a store or interacting with brands on social media don't seem to be being rewarded. The goal of URP is to permit retailers to reward any worthy searching behavior.
What will URP outline as a “shopping behavior”? Examples will embrace visiting a store for the primary time, buying a product, visiting a web site or sharing content revealed on social media, and far additional. In short, all on-line and offline interactions a client will have with a complete or a retail merchant area unit rewarding through URP.
URP permits you to make new relationships and act with new potential customers.
The retail can will act with all shoppers who are using URP, whereas a loyalty program solely permits a retail merchant to speak with shoppers World Health Organization already accepted to enter in a very relationship with them. It doesn’t permit the retail merchant to act with easy prospects.
URP may be a universal platform where URP tokens will be redeemed with all the retailers of the network.
Retailers provide URP tokens as associate incentive for shoppers to act with them on a desired behavior and use the collected knowledge to tailor customized offers through that the patrons redeem their tokens.
A loyalty program is totally different as a result of it always problems “captive” points, which might solely be ransomed with the retail merchant World Health Organization distributed them. This results in shoppers having multiple incompatible loyalty program, which makes it tougher and tougher for them to manage the points and creates less worth for the patrons.
URP guarantees data transparency and security.
The data collected through loyalty programs (usually a minimum of the acquisition history of the patron, however usually way more info saved and used without consent) isn't always transparent to the shopper. It’s not continuously clear precisely which sort of information is collected, to what finish, and World Health Organization has access thereto.
Both transparency and security of private info area unit bonded by the Distributed Ledger Technology (DLT), inherent to public Blockchain technology. With the work of every opt-in directly on the blockchain, shoppers will check their consents to totally different contracts, amendment their privacy preferences and choose to opt-out at any time. they'll additionally see that Proof-of-behavior knowledge was collected concerning them, at what time and that retail merchant.
More detail information about this amazing project can be access from the link below;
Website: https://rewardprotocol.com/
Whitepaper: https://rewardprotocol.com/wp-content/uploads/URP_Lightpaper-1.pdf
Telegram: https://t.me/UniversalRewardProtocolOfficial
Twitter: https://twitter.com/RewardProtocol
Medium: https://medium.com/@RewardProtocol
Reddit: https://www.reddit.com/r/RewardProtocol/
LinkedIn: https://www.linkedin.com/company/reward-protocol/
BountyOx Username: abinvent
Author: Abiodun Quadri
BitcoinTalk profile link: https://bitcointalk.org/index.php?action=profile;u=1299546