Branded Norwegian cigarettes and snus to be consigned to history

A law change that comes into effect on July 1st will require all packaging on cigarettes and snus in Norway to be entirely neutral.
Selling the tobacco products in non-standardised packaging will be illegal under the new law.

“This is an important step towards the long-term aim of a tobacco-free society. Protecting children and young people from tobacco is at the core of Norwegian tobacco politics,” the director general of the Norwegian Directorate of Health Bjørn Guldvog told news agency NTB.

“Tobacco packaging has been one of the last advertising channels for tobacco in Norway,” Guldvog added.

A transitional phase for producers to switch to the neutral packaging comes to an end on Sunday, July 1st.

That means that logos, symbols, pictures, colours and any other form of advertisement are now banned from cigarette packets and the circular boxes of snus, a moist powder tobacco product related to dry snuff that is popular in Norway and Sweden.