Steemit Surpasses Reddit In User Engagement!!! - Closing In On Top 10,000 in US Traffic Ranking!

in #steem8 years ago (edited)


Wow that was fast.  The user engagement numbers keep climbing and we are now ahead of Reddit!  Incredible!

I've been following engagement numbers closely for Steemit because user growth and engagement are the two key metrics for the long term success of this content platform.  I posted updates for July 3rd and July 15th.  You can see the improvement in bounce rate from 40.2% to 34.8%, in avg. daily pageviews from 7.6 to 10.4 and avg. daily time on site from 11:09 minutes to 15:08 minutes.  All this in just about two weeks! 

In just a few months Steemit has surpassed Reddit in engagement according to Alexa!  This is no easy feat.  Remember Reddit has been around for over a decade and has accumulated tons of content over the years.  Some call Reddit the Front Page of the Internet and it's #9 in traffic ranking for the US.  The reality is Reddit is predominantly used by young males so it's not the Front Page of the Internet for everyone.  What about females?  Steemit has a much more balanced demographic profile!   There are an above average number of females on the website as we can see here:      


Let's compare Steemit to a website like Pinterest that is a popular content website for females.  It's an image-based platform as well so I expect very good engagement.  Pinterest is the #13 ranked website in the US.  Here are the numbers:

Sorry Pinterest.  Steemit WINS!     

Ok we compared a male-centric website Reddit and a female-centric website Pinterest, but what website can be considered the Front Page of the Internet for the general public these days?  Where are people if they aren't searching for something specific on Google?  I would say most people default to Yahoo.com for general content.  I know the company and the user experience on the platform has been going downhill the past few years, but it's still #5 in traffic ranking in the US.  Let's see its engagement numbers.    

Sorry Yahoo.   Steemit WINS.  Again!

Hmmm... why can't Steemit become the real Front Page of the Internet?   Instead of Yahoo... or Reddit? Ok let's think bigger and compare it to one of the major social media companies Twitter, #7 in traffic ranking in the US.   

 Sorry Twitter. And Again. Steemit WINS!  

You know what?  The way Steemit is trending in engagement, the big behemoths of Google & Facebook better watch out.  They are our next targets!  

Avg. Daily Time on Google is 15:37 minutes so we are closing in on them.  Facebook is the ultimate target with avg. Daily Time on Site at 19:20 minutes.  With more great content and improvements in user experience, we might get there in no time!

Traffic Rankings Keep Surging! 

As you can see the traffic keeps surging ahead.  Just two weeks ago we cracked the Top 20,000 Ranking in the US.   Now we're on the doorsteps to being in the Top 10,000!  

Conclusion:   Despite the recent price declines and the complaints about bots, payouts and gaming, Steemit's long term fundamentals remain strong.  Yes there are always ways to improve the user experience on the platform and we should focus hard to make that happen, but when you look at the engagement numbers it's incredible to see where we already are.  So keep posting the great content!  Continue doing whatever you've been doing to make this platform engaging for users.  Remember not everyone is going to be active as writers or even participants.  Some people just want to read and discover good quality content.  People are clamoring for a new landing page for their Internet experience.  Yahoo is stale.   Reddit is immature.  Can Steemit be the gateway to the New Internet?

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Interesting. It's broken the top 5000 in some European countries, which is indeed impressive.

Engagement is looking good versus Reddit. However, do note that Reddit has many dozens of millions of casual users who would only browse for a bit. I don't know how this will play in the long run, but certainly Steemit's engagement numbers are off the charts for a brand new site.

It'll be interesting to see how or if Steemit will be adopted by the mainstream Reddit crowd. There's a couple of hundred million right there. From 43,000 it can only go up. The growth has slowed down a bit, temporarily, though.

.

Yes it will be interesting to know what it will look like when users are in the millions. Engagement may plateau, but then again more content will be generated so you never know. I was concerned about engagement numbers from the early stage in the thousands to now in the tens of thousands because of dilution, but it just keeps climbing. It's been a pleasant surprise so far.

I have the same question... what the numbers and ratios will be when members are >1mn.... But indeed, so far so good.

This is some great news and great numbers to look into.

In relevant discussion (and I do apologise for bringing it up in a comment section), I've tried my hand at investing a bunch of the SBD my first marketing material post got into new marketing campaigns and strategies. Steemit is being advertised on a large scale over at Reddit, but the first impression new users gets is sadly that of FUD and sour grapes. We need some real life positive experiences to give people a clearer image!

If you have a reddit account, no matter your status on Steemit - your role in marketing and public relations can be crucial right now.

Thanks, and let's keep the engagement and PR train rolling hard!

@steemrollin well i would say that we have more users here than in reddit isn't something strange, because reddit does not allows you to make money on every post right?
There are ways to monetize your content there, but they are fairly away from what we have here.
For me,steemit is just much better than reddit ;)

Niches will atomize and whales will develop their own niches/feeding-grounds of content.

Only thing that makes sense given the growth patterns of like platforms.

Beautiful research. I am WAY too ADHD to put much time into deep research like this. Glad there are minds like yours on here.

Upvoted!

That is something i was thinking about, a month ago.
We had already seen back then the community growth in steemit, because it allows us to use it in so many ways, that users are still coming in.
And i dont think that it is going to stop.
We may see something much bigger than now, and i hope this is going to happen, more users here means more updates, more improvement.

@steemrollin It is interesting to look at and to read, thanks for the info you provide .. :)

How much of this is bots?

I've thought about this too and I'm not entirely sure. I'm not sure bot traffic hits the Steemit website because you can just run a client node and post to the Steem blockchain. I'd need confirmation on that.

Very insightful! I definitely do see academic posts a lot more often around here than I do on reddit.

Yeah I thought of adding that.. but thx! The Steemit community is much more well educated!

Wait, doesn't it show the opposite?

Graduate School rate is higher for Steemit and marginally higher for College... there's no data on the other categories.

That CAN'T be accurate... That's a straight up statistical anomaly if real.

I average around 15hrs a day on SteemIT :)

Great news Thank you @steemrollin

Also, this explains a lot:

Because now, all of us work from home for making steemit quality content!

go back to school :)

I average way over 19 minutes a day on steemit. This place is going to blow the rest out of the water. And hardly any bullies on here to ruffle with. Love it

I'm constantly reading articles and voting if they're worthy. Try to give a little advice. It's insane! I can't put it down!

Outstanding and amazing in itself! All for one and one for all! Thanks for the posting. Namaste :)

Agreed. Thanks!

If account creation was simplified we would pass 100k already!

I'm thinking they're talking the reddit/facebook requirement.

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