Blockchain can help to free up culture from middle men!
The traditional food chain in movie-making, for example, is a long one: Between those who create a film and those who pay for it — movie goers, cable subscribers, pay-per-viewers, advertisers, rights licensees, and institutional sponsors such as the National Endowment for the Arts — is a multitude of middlemen: online retailers (Amazon, Walmart), streaming video services (Netflix, YouTube, Hulu), theatre venues (Wanda’s AMC, Regal, Cinemark), product placement and media agencies (Propaganda GEM, Omicom’s OMD), film producers (Columbia Pictures, Marvel Studios, Disney-Pixar), movie distributors (Sony Pictures, Universal, Warner Bros.), home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. (Tapscott and Tapscott, 2017)
(Source: http://businessmodel.guru/linkedin-business-model-canvas/)
Blockchain is a new technology platform, running on millions of devices and open to anyone, where not just information but anything of value — money, titles, and deeds, but also music, art, scientific discoveries, and other intellectual property — can be moved and stored securely and privately, where trust is established not by powerful intermediaries like movie studios, streaming services, banks, or other companies, but rather through mass collaboration and clever code. (Tapscott and Tapscott, 2017)
Real world examples of services of this kind are Mycelia (http://myceliaformusic.org/) and Artlery (https://artlery.com/)
Combine this powerful new technology with an artistic community that values inclusion; integrity; transparency in deal making; respect of rights; privacy; security; and fair exchange of value, and you’ve got yourself a new ecosystem for motion pictures, video games, and other creative pursuits. (Tapscott and Tapscott, 2017)
Thanks to blockchain protocol it is the right time to free up culture from middle men! And new types of business model can fluorish.
Thanks for reading and being ispired! Follow @ispira
(main reference: https://hbr.org/2017/03/blockchain-could-help-artists-profit-more-from-their-creative-works)
very intresting story
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