What kinda bad branding is this?!

I tried this fun ribbon candy, Airheads Candy. So we decided to buy like a $30 box of it on Amazon. (Did you know it’s not just books anymore? Huh.)

So they arrive and everyone is all excited for the colorful sugar-coated sour ribbon thingies.

It’s not that! It’s not even close to that. It’s not even the same genus. It’s a plastic bar of putty that is good only for holding up the corner of a wobbly table.

Apparently what we enjoyed were Airheads Xtremes. Not just plain old Airheads.

But it’s not like just a different flavor or something. It’s like a completely different unrelated candy. It’s like if you ordered M&M’s because you enjoyed the mini discs of candy covered chocolate and Mario & Maurice Upholsterers showed up.

How is this a brand strategy?