Strategic Outlook: Responsible Consumption | Davos | #WEF22

Consumer, population, climate change, individual carbon footprint tracker

Artikler:
How to Reduce Your Carbon Footprint
Dato: Ukendt eller gældende
https://www.nytimes.com/guides/year-of-living-better/how-to-reduce-your-carbon-footprint

Transscript:

[Music] good morning everyone my name's jane
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nelson and i direct the corporate responsibility initiative at harvard kennedy school and it's my
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very great pleasure to serve as your facilitator for our discussion today
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on the strategic outlook for responsible consumption and responsible consumption that meets
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both growing and changing um sort of consumer needs and expectations
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in a way that is first more environmentally responsible secondly is healthier for people
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and thirdly as more inclusive and equitable and transparent i think when we talk about
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responsible consumption that the sort of the leadership imperative is um both very clear and i think also
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very challenging and difficult and and really i think a two-fold leadership
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challenge at the moment first of all there's the challenge to fundamentally transform a number of our
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current consumption models and patterns um over the medium to longer term to be
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more sustainable healthy and and inclusive and then obviously there's the current
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challenge of recognizing that consumers are dealing with pretty severe shocks
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and crises and having to you know manage both of those at the same time i think is at the heart of the responsible
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consumption challenge if we look at that that first part of the challenge um i think it's clear probably to all of us
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in the room that are our current models of both production and consumption whether it's for food personal care
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products consume adorables textiles pretty much any uh consumer products and
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services are just not sustainable enough and are not going to be able to support
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uh expected global population of over 8 billion people by 2030 and a sort of a
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50 increase expected 50 increase in consumer spending um by by then and so
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we've got to have some fundamental transformation in in our models and again there are numerous statistics we
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could quote but if we we just take food and the un food system scientific group have
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estimated that the the the hidden costs of food production and consumption as they currently are to both human health
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and the planet total about 19 trillion dollars which is almost double um you know the value of food consumption uh
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water and security some 40 percent of the world's near population are currently facing water in security if we
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look at plastics and some of the challenges of plastics we know what the challenges are and yet still only you
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know some 14 of plastics are being recycled so it's very clear some of the shifts we need to make i mean it's
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around healthy darts except some of the shifts we need to make in the medium to longer term and then obviously equally
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there's you know the current crisis that we're dealing with and um you know that doesn't need sort of too much
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elaboration but i think worth noting how yesterday that sort of the forecast coming from the world economic forum's
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chief economist or community of chief economists and i quote declining wages
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and high or very high inflation in most parts of the world in the near future while at the same time the planet may
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suffer the worst food crisis in recent history and is already in that so so that's the sort of the core of the
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challenge we we face i think that the good news is particularly as we look to the medium longer term that there's an
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enormous amount of innovation underway in technologies and business models and new types of collaboration your
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government policies uh your business strategies and that's really what we want to focus on on the panel today so
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not on on the problems but very much on the on the solutions as we move forward particularly that more sort of medium
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medium-term uh approach and we've got a wonderful panel to to get the discussion
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going and then we'll open up for questions and comments from the from the audience i would like to just take the opportunity before introducing the panel
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to thank the the future of consumption platform team and zara and her team at the world
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economic forum for continuing to bring together these multi-stakeholder dialogues so thank you for bringing us together so without further ado i'm to
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introduce my panel so we've got nicholas hieronymus who is the chief executive officer of l'oreal one of the world's
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leading and largest consumer and personal care brands
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gilberto tomaszini who is the chief executive officer of jbs one of the world's leading food companies
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vivian heinen who is the minister of environment for the netherlands and i'm playing a very very
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important leadership role there so great to have you with us minister and then michael evans who is the president of um
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alibaba holding group and as many of you all know one of the walls i'm leading in most innovative e-platforms and
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marketplaces so great range across the sort of the consumer value chain and without further ado i'd like to um sort
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of start our conversation and focus very much around sort of new types of innovation and focusing
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initially on sort of science and technology and product innovation and nicholas if we could start with you i
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mean you were l'oreal was created over 100 years ago by a scientist
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112 years ago to be accurate fire a scientist or a chemist and so r d and innovations obviously always been at
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your core but um as you sort of look to the future what are some of the the major science and technology innovations
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that you're most excited about for driving responsible consumption well there there are many things that we're
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excited about so but i'll try to be brief well first of all as you know as a reminder uh uh l'oreal is the the
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leading beauty company in the world and we we we sell around seven billion products to uh you know one billion
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consumers that we try to make feel good about themselves and look better and feel better and that gives us
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great responsibility in terms of responsible consumption and innovation as as you say rightfully is at the core of
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our model uh three percent of our turnover is spent on r d and we we focus on on three areas uh
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first is responsible innovation and i'm gonna say a few words about it second is responsible production and finally is
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responsible consumption because as its obvious consumers has a very important role to play in in
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sustainability so as far as innovation is concerned i will give you a few examples we uh we we spend a lot of
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effort in improving the environmental footprint of our products 96 of the products we launched last year
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had an improved environmental profile we tried to to launch products that reduce water consumption for example
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just a couple of months ago we launched on one of our brands uh
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a non-rinse conditioner which is sounds you know a bit basic but each tube saves a hundred liters of water and that makes
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a difference instead of rinsing it out and i see women with long hair in the audience and know how long it can be to rinse a
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conditioner we've also invested in a in a small
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startup called gyusa that that has created a shower head that reduces the consumption of water of hair salons by
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60 so this is the type of innovation whether it's in-house or outside of
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course we work on our packaging uh moving we've pledged to to have a 100 of recycled plastic by
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2030 we're at 20 right now but most of our brands are well on the way so that's
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really about the products themselves and i don't want to take too much time because i'm so passionate by my products
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it could take ages manufacturing and sourcing are very important
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uh we want all our sites to be carbon neutral today seventy percent of our fa of our factories the whole us operations
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was carbon neutral last year so it's all embedded in everybody by the way in everybody's bonuses and
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objectives so we we track this in a very important manner we also have strong solidarity sourcing programs to make
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sure that underprivileged communities not only benefit from our our activity
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but also are involved in one of our commitments which is living wage we've committed
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that all the loyal employees of course are paid at the living wage but also
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that our main suppliers should be and of course it's a discussion we have with
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them but finally and i'll i'll stop there to to give time to everybody uh as the
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theme today is responsible consumption the consumer has a very important role to play today there's an important
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number that always strikes me is that 85 percent of people say they want to
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behave and consume more sustainably but only five percent do it yeah and the reason between these two huge numbers
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the gap is one lack of information to compromise on quality and these are the
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two things we work on information we are creating an echo score which we've shared with all the industry to allow
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consumers to judge whether a product is more or less sustainable and make educated choices
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and that's a big big consortium and of course transparencies
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information is putting on our sites all the ingredients everything people want to know but also
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educating consumers with with advertising uh that's really part of the of the crusade
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and finally quality the one thing that is for sure is that whenever a consumer tries a sustainable
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product that is not as good as the non-sustainable one he won't stick to it so our labs are
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working super hard and we've had a few flops like this but our labs are working super hard to make sure that any new
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sustainable product is at least as good as the previous one not easy but when you do it huge home run both for the
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business and for the planet yeah and and then the amount of sort of science and technology innovation that has to go
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into making that quality is the same yeah the ingredients yeah manufacturing
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biosourced ingredients we invest in green sciences which is a totally new discipline working from
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mushrooms and from proteins or or enzymes it's uh i met a few interesting
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guys from from startups here biotech startups it's it's really a revolution a science revolution which of course we're
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uh working hard on yeah great and then that converges between the digital sciences and biosciences is particularly
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exciting yep which good um segway um you're better to you obviously you're
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feeding more people in more sustainable and nutritious ways and making sure that your food is affordable nutritious and
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tasty so the quality aspect again is at the core of the challenges you face as a
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leader of a food company can you share sort of some of the commitments you're making um you're both in the air of
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proteins and more broadly around science and technology innovation oh thank you
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in reality we work in a in the same in same business because we produce essential
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essential foods and food is very important for the life
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and we see that uh [Music] humanity is faced too big too big
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emergency it's not a challenge it's an emergency at the same time
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we need to face this climate change and we need to produce more to feed a
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grow population as you said more people and the
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and this is uh the way that we are producing today is not sustainable
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it this is our big big challenge and what what we are
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we are seeing that the where we are focus on it's uh
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we need to be net zero because this emergency is not for the future
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it's for now humanities face the impact of the the climate change
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the the stream weathers then it's it's no time we decided as a company to be
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net zero 2004 and to be not zero thousand and four uh
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brings a lot of challenge to us because ninety percent more than ninety percent of the mission
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in scope 3. we are in scope 3 we cannot
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tackle without collaboration without to get all the people with us
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and when you see that in the farms for example farmers is a huge opportunity to
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be part of the solution because we can produce more and the farmer can catch the carbon and
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storage the carbon and in this in this system we are focused on
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um a change game process project this is
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integration with uh crop farm livestock and and florist
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if you put together at the same area that we produce we can produce more
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40 foods and to be carbon negative is still to emit you can catch carbon
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that that is these kind of things you need to escalate because it's the solution we
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need the they face the true emergency that we have the other one is
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degradation soil if you take a degraded soil and you and you restart in the soil you can produce
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10 times more it's amazing the opportunity we have and
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then our focus is to escalate we put how how you can escalate this because this is
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it's not is a is a job for everybody to work together but our side we put 15
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green office to support the farmers for a more sustainable production a more productive
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production because it's not as you said if you're not it's not good like the first they not take the farmer is the same if they're
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not most productive then what they are changed is the way to produce this to us and
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in the other part you talk about about innovation we we we have a
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jbs food lab we call
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uh co-lab because an open innovation we go to the marketing we launch our our
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challenge you get the answer with this we invest and um and
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plant-based i i mentioned i measured to be the end that we have we are operating in in
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holland with that with viviera is a plant-based company it's a big challenge
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because it should be a healthy product but product today it's is not healthier
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as a meat and and meat could be healthier if you you could meat could be
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not a problem with the solution because as i just said the two examples before
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and the other things we invest in in in cells
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so do i just we have quickly mentioned the cells and then we'll you come back and and just okay the cells we are we we
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bought a company in spain a biotech they prove they can produce in in the in
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the pilot plant now you build an industrial plant uh we have produced a one
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one thousand tones uh for for uh for proteins and
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we are putting a research center for biotechnology in brazil to produce more
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other kind of fermentation things we believe that biotechnology is a is a great
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opportunity for developing innovation and and help to close the gap to feed
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the world the grow population and i think a key challenge there is it has the potential to fill the gap and
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yet coming back to that consumer awareness and information there's a lot of distrust in biotechnology and i think
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one of the key challenges you know that is faced particularly as it relates to foods how we you make those investments
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and also also educate so so thanks and some some some great examples there are better and we'll we'll come back more on
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that that later and mike sort of moving to you i mean you're obviously every day at alibaba sort of enabling hundreds of
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millions of people to connect commercially socially with with merchants with each
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other what are some of the the digital technology innovations
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you're most excited about okay well unlike jbs or l'oreal we we don't
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manufacture products uh and we don't come up with cool new things
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because we're a platform that acts as an interface between consumers and merchants
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so when we think about responsible consumption we think how can we play a role in that
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working with both consumers and with merchants and i'll give you a few examples but i
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want to set the context for this so that you have a framework for understanding
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the scale of what we do so we have about a billion consumers in china
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we have 250 000 brands like l'oreal on our platform
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we have a 10 million small businesses on the platform
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we deliver about 80 million packages a day and we have a very large cloud business
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that helps us keep track of everything that we're doing on that ecosystem
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so when we think about what we should be doing as it relates to
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sustainable and responsible consumption we're either a big part of the solution
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or we're a big part of the problem and we've decided that we want to be a big part of the solution
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and i'll give you some examples of what we're doing but remember we're not producing or manufacturing products so
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we're working as the interface so one thing we do and we do this very well actually l'oreal is a leader on our
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platform in this is that we want to sell green products now that sounds easy
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there's two problems the supply of green products is actually quite limited most companies are not
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producing them and the companies that are starting to produce them are relatively
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uh early in that process the second problem is there are no industry standards
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that determine what is a green product for this industry and
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categories within the industry so it makes it a little difficult for people to sort of pick up the guidebook
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and make a decision about what to do but we work very closely with nicholas and his l'oreal team and we actually
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help develop and then we promote those products on our platform and green products on
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our platform are going to become much bigger in the future second thing
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what we call re-commerce what you all would think of as second-hand products
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we have a special app on our platform it's called idle fish sounds better in chinese okay
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what is idle fish idle fish is where 20 million people go every day
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to buy secondhand products everything more than a million products a day more
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than a billion products last year that business is growing incredibly fast
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why particularly the younger generation a very sort of conscious of the fact that green
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and environmentally conscious consumer is important but they're also attracted
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by the price points of secondhand products if we get the younger consumers to start
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thinking about this as they evolve on the platform they're going to become responsible consumers for life and then the third
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thing we do because you heard me reference 70 million 70 to 80 million packages delivered today
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we think about packaging we all have the same issue we get home and there are boxes and packages and we
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think what am i going to do with all this trash oh my goodness first of all packaging
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we need to get rid of tape we want a hundred percent biodegradable
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packaging that's what we're targeting right now in terms of recycling
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we have an initiative underway and lore hal is our partner on this in china where we will take all packaging
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returned to us by consumers for l'oreal products we will pick it up in one of our senior posts our logistics
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hubs and we will give it back to l'oreal if we can do that with one brand
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think what we could do with 250 000 brands on our platform so these are the types of initiatives that we're engaged
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in to try and promote responsible consumption at a massive scale yeah and then you've
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given the great example of l'oreal how many of your your your other sort of you know 250
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of your not your products your your companies that you're dealing with would you sort of say are there and i
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mean how how do you sort of encourage push require uh we appropriately appropriately
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use best-in-class behavior as an example to other brands when we
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talk to them every brand we talk to is interested in esg responsible consumption packaging
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all of these initiatives and they say what do we do and so appropriately and carefully we use l'oreal as an example
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because they're huge on our platform and they are leaders in this initiative in in many different areas green products
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recycling lots of different things that sort of race to race to the top best-in-class approach which i think
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really really works yep great thank you well very common coming to you i mean we've heard from it from individual
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companies and then companies that have an incredible scale um through their various platforms i mean you and and and
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your colleagues in the dutch government have made a very ambitious commitment for the entire economy to move towards a
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circular economy model um can you share a bit of what you're doing there and you
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know how we drive this change at a systems level with government leadership working with business and civil society
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yes well thank you very much for your question also um i have to say that i'm very impressed with all the initiatives
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that the uh big multinational companies that are sitting here are taking
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and it really helps for example if ali alibaba stimulates also smaller
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companies to think about the way they package their their products
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and how you can reuse the packaging because packaging is a huge part of our
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waste well challenge um the dutch government is very much
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committed to working towards a circular economy and it is a term that i haven't heard in this panel discussion but i've
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heard it a lot during previous sessions and i think that is also really the way to go if you look at
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the way we are using up our resources at the moment the world's resources we're using up
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2.7 planet earth resources at the moment
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which is not a sustainable um way to go so we have to think about reusing and um
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making products in a way that um you know you can distract uh
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what do you say that take out certain um distract certain things and um this is
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something that we are very committed to as a government we also try to stimulate innovation in that field
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and um when it comes to consumer awareness about uh also their role in um
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in this in this um well transition that we're going through basically
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it is very crucial because of course producers produce what consumers consume
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and that that means that consumers have a very big and important role to
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play in this whole transition towards a circular economy um we try to stimulate it also with
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awareness campaigns and it can also come with a certain policy for example we have
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a put tax on small plastic bottles for example
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but we also now will introduce attacks on
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single-use plastics for consumers where they have to pay a contribution if they choose to use a
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single-use plastic for example a coffee cup which often contains plastic without people even knowing it
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so that will also help in well really trying to
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reduce waste in a very important way if you look at a single-use plastics in the netherlands
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we have 19 million uses of single-use plastics every day in the netherlands alone
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um what we also try to do and that is very important because of course the netherlands is very ambitious but we're also very
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small country as you know and it's very important to share all the knowledge and information that we have
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and i also hope that the multinationals who have innovation
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at their ex at their disposal also share their best practices
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with um for example azamese and i'm very happy to hear that l'oreal also
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tries to share the information that they have with other partners and i think that is very helpful yeah great and i
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hope we can come back to that and sort of some of the the partnerships that um you know you're you're developing and i
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mean building on the sort of circular economy theme i mean as you'll better both you and nicholas you're both your
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companies have made quite strong commitments to to circular economy approaches to a better user to started
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telling us a bit about your approach but you want to add to that a bit into what you're doing
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at a more sort of systems level perfect we we see secular economy as an
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opportunity for be more uh more productive as a company a more
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uh profitable company we not see as a investment that we put because it's a
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lot of opportunity to use reuse the waste that we that we we i give you an
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example because i think is the example is better than than than other other things
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we invest in biodiesel we use the
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what is the organic waste we have we produce
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biodiesel we are the largest biodiesel company with the waste for the front in the in
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the world the second we are investing in recyclable plastic 70 percent of the plastic is recyclable
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already we know in a plant it's all of this business it is an independent business we are not put as a part of the
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week we put we are we manage as independent business there should be
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profitable and and and buy buy buy for one business buy for the other is not uh
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anything to the that we give the uh free for then wet
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the plastic we are not able to recycle because some plastic because it is a protection from the environment from the
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infrared uh light uh meat it is not possible to recycle then we produce uh
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what we call uh uh green floor we mix with cement when you
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make a floors and we use as a floor the other one is a induce of
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peptidous we use the residuals that we have in
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peptidius and we produce collagen the other the other this is an
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independent company the other company we produce ener electric energy
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20 percent of the energy we use in our operation in brazil is for biomass for
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our biomass we produce we recycle that then the wonder one is because this is a part of
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our business become become a the way to grow the business that and the other one
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is that we invest in uh and uh now it's up just you know the
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bio fertilizer we produce bio fertilizer with that with the with it
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excellent so some really really good examples of a circular model there and
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mike back to back back to you in in terms of some of the business model innovations and i know scope scope 3 has
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come up i mean what you've got some interesting activities in that area so we're doing
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we're doing some interesting things for consumers for businesses and then
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in our cloud business there's a big energy user cloud so for consumers
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were we we stated at our investor day in december 2021 we stated as a goal as
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something that was a three plus scope 3 plus initiative
29.04
which was to take 1.5 gigatons of decarbonization by
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1. so gigatons okay 1.35 gigatons or 1.5
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   gigatons is about the equivalent of 350 million cars on the road for a year
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   oh wow okay so just to put it in the in terms that we can all relate to
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   okay so how are we going to do that that's like a daunting number and we've committed to do that so from a consumer
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   standpoint that billion consumers were developing through technology and ability for
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   consumers to measure their own carbon footprint what does that mean that's
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   where are they traveling how are they traveling what are they eating what are they consuming on the platform
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   so individual carbon footprint tracker stay tuned we don't have it operational
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   yet but this is something that we're working on second thing we have set up
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   on our platform um products that will show what are the carbon emissions if you're buying them
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   so people can look at what the carbon emission effect is of buying a certain product
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   we're also setting up a green channel for only green products so those are three things
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   that we're doing on the consumer side and they're pretty interesting and one of them is going to go into play particularly the green channel we're
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   going to see how well it works in our big promotion for june so on june 18th when we do the promotion
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   we'll be able to report next year what does that green channel look like and how fast is it growing second thing is
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   businesses in the same way that we're producing something for consumers we're also
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   creating a sas application for businesses so each business large business small business
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   can track their carbon footprint so this is not something that businesses
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   would normally develop themselves because it's too expensive but at scale for 10 million small businesses and 250
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   000 brands we can do this and we can roll this out this is not about making money
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   this is not the purpose of this is not to make money for alibaba it's the way that we can contribute
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   to rs esg commitments and taking 1.5 gigatons
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   okay off the platform and then i think the third thing is we call it green travel so we have within
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   our business something called a map which is a mapping so i think google maps are ways
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   plus travel destination business and so what we're going to do is allow people to first calculate
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   the best route the most efficient route and also the most efficient form of transportation
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   and then if they take advantage of those recommendations we'll give them bonus points that they can redeem elsewhere on
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   our platform so they're incentivized to do the right thing even if they were provided with the
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   opportunity to decided to do the wrong thing so these are just a few of the things that you're going to see
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   i think very visibly on our platform in the future and that's the only way we can achieve that 2035 commitment great
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   so there's a circular element also sort of mutually reinforcing sort of incentivizing element but i am going to
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   open up to a few questions so but um just before i just want to quickly go to um
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   your sort of role of empowering consumers a billion consumers and and also even if you could sort of say
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   something about the dutch plastic packed before we we open up and i see there'll be a lot of people so i'm only going to
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   take you to okay one there one there and one there but we'll just i'll i'm here from nicholas first on
   32.46
   on consumer empowerment yeah well i think as it was uh clearly stated by michael you have to give consumers uh
   32.54
   information that allows them to make educated choices in terms of products so
   32.59
   uh and also you have to help them understand how to change their behaviors because we can only be agents of change
   33.06
   if consumers are also agents of change so typically you know two examples i would mention one which is very easy to
   33.13
   understand on product usage we are developing refillable products more and
   33.18
   more so instead of buying a shampoo bottle every time or a fragrance bottle every time you buy a beautiful packaging
   33.24
   once and you get it refilled either at the store or buying a refill that you bring home and that's something that not
   33.31
   only you have to make happen but you have to tell consumers about it and incentivize them about it so the
   33.36
   fragrance if you just refill it is much cheaper than if you have to buy a new bottle so they have the best of both
   33.43
   worlds saving the planet and their money and the other part as i was mentioning but i think it's worth elaborating a
   33.49
   tiny bit on is this product information labeling that we call beauty ecoscore
   33.54
   that was developed with ngos with scientists on in a way to stay within
   34.00
   the planetary boundaries and really measure the full impact of a product so scope one two and three
   34.06
   and we've developed that tool we've started using it on some of our products and that's great about you know having
   34.11
   many brands that you can start experimenting on one and then expanding it and then sharing it with with our
   34.17
   competition so when we had this tool we went to see uh first a couple of our you
   34.23
   know competitors that we know are very concerned about environment i'm thinking of unilever with alan job who's here
   34.29
   today in the in the forum i went went to see him said let's try to make this rather than a selfish tool that nobody
   34.35
   will believe this is only l'oreal and share it with the industry and we've created that consortium with now 42
   34.42
   other players everybody's there almost and including retailers and that's the idea and we will
   34.48
   you know offer hopefully when we all agree that's the hardest part you know about diplomacy but we're getting there
   34.53
   uh we'll share it with the european union as part of the green deal way you know of measuring the impact of products
   34.59
   and i think that's the best way to to make things move forward and help consumers uh behave in an
   35.05
   environmentally friendly manner absolutely and i think you know four hours another very interesting model
   35.10
   that the nicholas has just outlined there's the pre-competitive business coalitions and the companies are going to compete like crazy on the shelves and
   35.17
   in the in the marketplace but but creating that enabling environment um in a pre-competitive way is is i think a
   35.23
   very exciting area forward they've been very quickly on the on the on the plastic the dutch plastic packs i think
   35.28
   another good example of collective action and then we'll have three quick questions before closing
   35.34
   well what we want to do is we want to rule out plastics as much as we can from the system and put them back in
   35.42
   a recycling mode as much as we can but we try to do that also in a european
   35.47
   way i think it is very important because i am advocating for cooperation between companies here
   35.53
   but it's also very important to work together as governments so that is why we also do a lot uh
   36.00
   with the european union of course we share information on international platforms i'm also very happy with the
   36.06
   work that we do together with the world economic forum we launched the circular economy for net
   36.12
   zero industry transition initiative together with the world economic forum
   36.18
   and it is very important to bring all par partners in the value chain together that is really
   36.24
   my main reason for also being here it is so important to talk to everyone i was talking to
   36.30
   one of the people from the citibank and they are also very committed to
   36.36
   investing in sustainable companies and that is also in the interest of
   36.41
   companies in the end and if we team up our efforts and our knowledge we can make a much bigger impact absolutely so
   36.47
   the convening power of diplomacy and the convening power of platforms i think great great examples now unfortunately i
   36.53
   am only going to be that lady at the back here your hand was up and then there are two of you here so can you just
   37.00
   you have a joint question and that gentleman can one question exactly so joint question that that lady over there
   37.06
   the two of you there and that gentleman um and if you can make them very short
   37.11
   yeah of course yeah of course uh i'm camilo camilo from global shapers uh community
   37.17
   about the data we need to be transparent how you can
   37.23
   your companies can share data about the consumer's behavior
   37.29
   then the consumers like will learn from themselves fantastic it's a very key point you're
   37.37
   you're joined [Laughter] i'm a member of the young global leaders
   37.43
   here with the world economic forum um and you mentioned smes so i'm happy to
   37.49
   tell you i'm representing smes here i have a second care manufacturing company i'm based in jerusalem
   37.55
   and i'm always trying to have responsible production and responsible manufacturing
   38.02
   however i'm always i always have the issue of the cost packaging sustainable packaging is
   38.08
   double the price of regular packaging if i want to use boxes that are from recycled material the cost is double so
   38.15
   i always have my procurement department saying no and i'm saying yes even though that affects our margins
   38.20
   clients even though they want to be responsible consumers we're going to need to make it quick because we are going to have to wrap our half-past so
   38.26
   they have the difference in prices and as in a small business it's hard for me to lower the prices i try but others
   38.33
   can't the other thing is i'm very happy with the eco score because i suffer unethical
   38.39
   competition from people who just say you know greenwashing they put on their packages they're environmentally
   38.44
   friendly the recyclable uh iconic labeling yeah so i didn't get a chance to ask questions but that was my comment
   38.52
   great i'm gonna be very short directly to the point well we have three of the biggest giants
   38.59
   of production here and also supplying
   39.04
   you talk a lot about recycling and working with the problem that we have when it comes to waste my problem i
   39.10
   think goes back to consumerism over consumerism how can you do you have a
   39.16
   way to assure your spot on the market to have your profits and at the same way
   39.22
   stop the amount the huge amount of wastes in the global
   39.27
   countries and markets for example when it comes to one third of uh food production is wasted every year a lot of
   39.34
   same thing with makeup that expires and people who buy a lot of makeup but never use it do you have a solution for that
   39.41
   supporting smes and and supporting consumers for more responsible choices and surf you could be very quick and then
   39.47
   we'll have just closing comment and hopefully some of the panelists can stay to answer the questions afterwards ajit
   39.53
   gulabchat from india i'm in the engineering construction and real estate business so but that's not what i'm
   40.00
   talking about i'm asking a question of the dangers that come out of a race for going green look at sri lanka
   40.08
   the government decided that they're going to do only organic farming and today they have a such a big disaster
   40.14
   they cannot feed their population and it has put a burden on everybody
   40.19
   so in the race for going green governments industry as well as civil
   40.24
   society may make demands that could go wrong like this unintended
   40.30
   consequences yep so how do we manage unintended consequences quite a quite a range of um
   40.35
   of questions there i'm just going to ask each of you to select one or two of them to respond to as your closing comments
   40.41
   and as mike has to leave us at um on the dot eleven thirty mike to the data question
   40.48
   very complex question within a country or within a platform or within a company not a problem
   40.54
   sharing data outside a company outside a country or outside a platform big problem best thing this is where our
   41.01
   uh tracker of of uh being green for consumers and
   41.07
   businesses they get the data we'll give them the data so they don't have to get the data from
   41.12
   an external source they can get the data from the platform that they're on so that's data on smes we love smes where
   41.19
   are you smes we love smes if you're having a problem with packaging come and talk to us we can help you out okay not
   41.25
   so much with the mislabeling of your competitors but with the okay good
   41.31
   nicholas is the guy okay on um over consumption that's what idlefish is
   41.37
   idlefish is designed to promote the buying and selling of secondhand products so that manufacturers don't
   41.43
   keep producing more and more products or what nicholas said they bring the bottle or the
   41.49
   the the item back so it can be refilled that's the key and on the last one in terms of i wish
   41.56
   the race to go green was a bigger problem than the one that you're indicating in sri lanka we have a
   42.02
   business in sri lanka i understand the problem but i think the real risk is the rest of
   42.07
   the world doesn't go fast enough so i hear you on the risks but i think
   42.13
   the big risk is everybody's too slow everybody else is too slow yeah yeah great thank you roberto
   42.20
   no i i think uh is the food waste we need to take all this this
   42.26
   uh uh this situation need to it's not it's not make sense the today one-third of the
   42.32
   population did not eat enough and we lose one third of the the food
   42.38
   they met the math is simple the it's it's we need to take all this this
   42.43
   situation no i i totally agree with you we need to take to this situation and about uh sustainability organic is i
   42.51
   think you talk about tyrion i mentioned before two two ways to produce more and to reduce
   42.59
   the cost because affordability for me is the key affordability
   43.04
   and healthy and taste product and otherwise
   43.10
   does not make sense to to eat because we as you mentioned before we may we speed
   43.15
   a lot we we wait a lot of with uh with the disease and should be healthy
   43.20
   products right now that yeah to take it take it and you can discuss it further
   43.30
   always a challenge always a challenge nicholas closing comment from you and then i'll come to vivian i'll be brief first of all on data i
   43.36
   think we we obviously can't share you know personal data from consumers on their own behavior that would be against
   43.42
   any privacy law but what we can do is be transparent as as michael's saying about the environmental footprint of our
   43.49
   products about the ingredients that we're using and let consumers make educated educated choices plus show them
   43.56
   through advertising through tutorials how to how to behave more sustainably so i think that's the
   44.02
   way to go as far as as your problem with the cost of
   44.07
   sustainable material it's true but a we do not have a choice but the choice we have is that you can reduce
   44.13
   the packaging at the same time you're switching to more expensive materials if i take an
   44.19
   example when we switch to pcr plastic for our shampoo bottles it's more costly but then we reduce the weight of plastic
   44.25
   because when five years ago consumers wanted absolutely very thick heavy shiny plastic today if it's soft a bit it
   44.33
   looks like a bit craft you know handcrafted i think it's it's good so so you can actually the consumers are
   44.39
   changing and you can offset your cost increases through probably reduction of the amount of packaging which is what we
   44.45
   do and finally as far as as waste is uh is concerned and i'm not going to uh to
   44.51
   repeat everything michael said but it's you know it's about it's again it's consumers choices and then refill
   44.57
   recycle uh and use uh platforms such as alibaba to make sure that uh things are
   45.02
   not you know trashed or destroyed closing comment and call to action from from you vivint um i think it's very
   45.09
   important um you were talking about greenwashing so we have to look at objective uh quantification and we have
   45.16
   to do that in cooperation with producers for example and i was at a meeting from
   45.21
   pace which is focused on looking into circular economy quantification and these are initiatives
   45.29
   that are looking at objective uh quantification of data so that will definitely help and it is on
   45.36
   the government's agenda not not only in the netherlands but greenwashing is something that we are
   45.42
   very much aware of and we have to combat it because it's just not fair for producers who are uh really green
   45.49
   um and when it comes to um your point about feed feeding the
   45.55
   population for example we are going through a systemic change and that requires a big responsibility
   46.01
   also from governments and one of our big
   46.08
   challenges is to take everyone along in this systemic change and it means that we have to
   46.16
   look at ways to do it step by step by not leaving people behind so
   46.21
   i i think this is a very important point of attention well thank you very very much i think great great interview
   46.29
   product innovation systems model business model innovation and then there's partnerships between government and business thank you very much to the
   46.35
   panel and thanks to our audience
   46.51
   you